announced a pretty substantial change to its Promoted Tweets ad product — it seems subtle, but it fundamentally changes what a Twitter ad...

British footballers Jack Wilshere and Wayne Rooney recently tweeted about their resolution to #makeitcount, a new Nike campaign slogan....

The news comes from an article in The Guardian about Jack Dorsey’s and Dick Costolo’s comments today at a news conference in Cannes,...

Along with spam and malware, bad ads — whether they’re for illegal or counterfeit goods, delivering malware or trying to scam users — are...

report that suggests Twitter could reach $1 billion in sales revenue by 2014. If accurate, that would about double previous estimates of...

announced another incremental step in the development of its ad products: Promoted Tweets can now be targeted to users of specific mobile...

small business self-serve ads are arriving today for a limited number of advertisers.  Announced last month, Twitter small business ads...

The company has just announced an expansion of its mobile Promoted Tweets ad product, and it includes mobile-specific targeting. “…brands...

announcement today that Promoted Tweets are coming soon to the official Twitter apps on the iPhone and Android devices. They’re not, at...

self-serve advertising platform, which will formally launch next month according to Ad Age. The program is open to American Express...

There is no slow-down in sight for social advertising. According to eMarketer, Twitter ad growth is projected to be up 83% in 2012 and...

This has been the year of the social network, marked with the arrival of both major and minor players (Google+, UnThink), and the...

The most important part of the Twitter redesign for marketers is the new, enhanced profile functionality. It gives them a “much richer...

Today Twitter quietly released a self-serve ad platform to a small group of advertisers. Previously either a direct sales team (larger...