partnering with Chase to hand out $1 million in free advertising. The deal combines advertising and education. Chase will give its four...

The deal includes several WPP units, including GroupM and Kantar, and was led by WPP’s Data Alliance, a new unit that focuses on data...

According to a report from AdAge, Twitter has been looking into the ad exchange idea since last year and meeting with FBX partners to...

acquisition of Bluefin Labs, Twitter has launched TV ad targeting for Promoted Tweets. The service launches today in a limited beta for...

testing a lead-gen capable tweet internally, Twitter has now expanded the product to a select few brand advertisers — and more will, no...

Bloomberg reports, the deal also includes video ads that will show along with the highlight videos. The NBA will post highlights from the...

Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all Previously, the self-serve platform...

a blog post this weekend telling Twitter that they should shut down his company. In the bold move, Recny posted 500 words on how he...

reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), which is part of agency holding company...

target keywords in Twitter search results since late last year. Starting today, advertisers can also target keywords in user timelines....

eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion...

Designed for small to medium sized businesses, SocialCentiv claims to help companies identify potential customers on social media sites...

According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than...

In last week’s digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and Yahoo, earning an...

In just 3 years, it’s estimated that Twitter’s global ad revenue will have increased by nearly tenfold. In 2011, the popular social...

A new Twitter ad-buying platform aims to take Social TV advertising to the next level. As Adweek and other outlets have reported, TBG...

However, a new study from SocialGuide (and Nielsen) found that Twitter activity and conversations were positively correlated with TV...

@marchmadness account you can catch highlights from all of the college basketball games within a few minutes of them being broadcast....

The company has announced that small, self-serve advertisers now have access to the same “advanced” dashboard as bigger spenders, and can...

upgrade announced today to the Twitter Ads center. There are a number of changes and additions that I’ll highlight here: reporting of...