
New: Twitter All Access Program Launches To Help Businesses Advertise & Use Twitter
A select group of Twitter users are being invited to Twitter All Access, a new program “packed with benefits to fuel your business.” The...

Cut Out The 3rd Party Software Thanks To New Remarketing Options Within The Twitter Ads Interface
If you are sick of using 3rd-party services for Twitter retargeting — you’re in luck! Today, Twitter as announced the support of the...

Twitter Acquires Namo Media To Boost Its Mobile Native Ads
In a move to further bolster its mobile advertising efforts, Twitter announced today that it is acquiring mobile native ad specialist...

AOL, Google, Facebook, Twitter Launch TrustInAds.org To Take On Ad Scams
The organization’s aim is to raise awareness among consumers as well as US policymakers about online ad-related scams. TrustInAds.org...

Twitter Advertisers Can Now Target Promoted Tweets & Accounts In 20 Different Languages
Starting today, Twitter advertisers can target promoted tweets and promoted accounts in 20 different languages and access...

Twitter’s SMB Leader Russ Laraway: Go Organic, Then Amplify With Ads
In case you missed it … Twitter Ads turned 1 last week. What’s that? You didn’t see the birthday reminder on Facebook? We kid. But...

Twitter Expands Geo-Targeted Ads In 8 Countries
Twitter has announced an expansion of its geo-targeted ads in eight countries. To be clear, this isn’t eight new countries just getting...

Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs
Add another ad unit to Twitter’s deck: the Website Card. The new offering, which will be made available to all advertisers on mobile and...

Target Television Watchers Around The World As Twitter Expands TV Conversation Targeting
Today, Twitter is rolling out the ability to target users who are actively talking about a TV program to a handful of locations across...

Twitter’s MoPub Will Open Its Native Ad Market For Apps Tomorrow
Twitter continues to go native. Today it announced that its native ad product for mobile apps, in testing since Twitter’s $350 million...

Twitter Expands Mobile Ad Offering With App Install Ads & New Twitter Publisher Network
Nearly 6 months ago, Twitter purchased mobile ad startup MoPub for a reported $350M to help bolster their overall mobile offerings....

Perfect Audience Launches Self-Service Retargeting Solutions For Facebook Dynamic Ads & Twitter
Advertisers can set up and manage Facebook dynamic ad retargeting campaigns through the Perfect Audience platform by connecting their...

With Cover Buy Twitter Joins Battle Of Android Homescreens
Cover. Cover is another Android launcher or intelligent homescreen. Yesterday Cover announced it was being acquired by Twitter. Terms...

Experimental “Click-To-Call” Ads May Soon Boost Twitter’s Direct Response Offering
Since the Twitter’s IPO last fall there has been no shortage of innovation with ad offerings. From retargeting to tailored audiences to...

Is Twitter’s Flirtation With Agencies An Effort To Court “Normals”?
Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in...

ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars
First reported by Variety, ten tweets first sent out from @TheAcademy Twitter account will be sponsored by Samsung Electronics when...

How Adobe Used Twitter Lead Gen Cards To Drive Enrollments For A Brand New Online College [Case Stud
Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name...

Twitter Launches Promoted Accounts In Search Results
Today, Twitter announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted...

New Name, Familiar Partners: Twitter Introduces The “Marketing Platform Program”
their Ads API to help advertisers harness the full power of Twitter Ads. Throughout 2013 Twitter began adding API partners that excelled...
























