Step-by-Step Templates for Mapping your B2B Content
download them in one PDF). Identify your buyer personas Check out the template I provided last week for your buyer personas. Get the...
download them in one PDF). Identify your buyer personas Check out the template I provided last week for your buyer personas. Get the...
download them in one PDF). Identify your buyer personas Check out the template I provided last week for your buyer personas. Get the...
Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas...
Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas...
We are all looking for the silver bullet that will make our content sparkle. What if from the time of content creation we already had the...
We are all looking for the silver bullet that will make our content sparkle. What if from the time of content creation we already had the...
Who said that? It’s definitely someone in content marketing, web strategy or digital communications, right? Don’t we all feel that way?...
Who said that? It’s definitely someone in content marketing, web strategy or digital communications, right? Don’t we all feel that way?...
We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions...
We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions...
Editor’s note: Brody Dorland has offered 12 more things on blog promotion in a fresh checklist found here. You’ve just finished writing a...
Editor’s note: Brody Dorland has offered 12 more things on blog promotion in a fresh checklist found here. You’ve just finished writing a...
As a CMI reader, your business is probably considering building out a Facebook fan page. Although Forrester Research predicts 2011 will...
As a CMI reader, your business is probably considering building out a Facebook fan page. Although Forrester Research predicts 2011 will...
“Hi, my name is Michele, and I’m a spreadsheet junkie.” Lately, I have been awash in spreadsheets trying to organize everything I need to...
“Hi, my name is Michele, and I’m a spreadsheet junkie.” Lately, I have been awash in spreadsheets trying to organize everything I need to...
Picture this: you are part of a small marketing team tasked with managing a corporate blog, creating case studies and eBooks, making...
Picture this: you are part of a small marketing team tasked with managing a corporate blog, creating case studies and eBooks, making...
As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content is presented in a graphic...
As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content is presented in a graphic...