Step-by-Step Templates for Mapping your B2B Content
download them in one PDF). Identify your buyer personas Check out the template I provided last week for your buyer personas. Get the...
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Step-by-Step Templates for Mapping your B2B Content
download them in one PDF). Identify your buyer personas Check out the template I provided last week for your buyer personas. Get the...
4 Questions Answered about Buyer Personas
Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas...
4 Questions Answered about Buyer Personas
Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas...
Using the Valuable Content Checklist: A Step-by-Step Guide for Different Content Types
We are all looking for the silver bullet that will make our content sparkle. What if from the time of content creation we already had the...
Using the Valuable Content Checklist: A Step-by-Step Guide for Different Content Types
We are all looking for the silver bullet that will make our content sparkle. What if from the time of content creation we already had the...
Creating Valuable Content: An Essential Checklist
Who said that? It’s definitely someone in content marketing, web strategy or digital communications, right? Don’t we all feel that way?...
Creating Valuable Content: An Essential Checklist
Who said that? It’s definitely someone in content marketing, web strategy or digital communications, right? Don’t we all feel that way?...
Lost in Translation? An 11-Step Checklist for Localizing Content
We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions...
Lost in Translation? An 11-Step Checklist for Localizing Content
We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions...
12 Things to Do After You’ve Written a New Blog Post
Editor’s note: Brody Dorland has offered 12 more things on blog promotion in a fresh checklist found here. You’ve just finished writing a...
12 Things to Do After You’ve Written a New Blog Post
Editor’s note: Brody Dorland has offered 12 more things on blog promotion in a fresh checklist found here. You’ve just finished writing a...
5 Ways to Measure Facebook Fan Engagement
As a CMI reader, your business is probably considering building out a Facebook fan page. Although Forrester Research predicts 2011 will...
5 Ways to Measure Facebook Fan Engagement
As a CMI reader, your business is probably considering building out a Facebook fan page. Although Forrester Research predicts 2011 will...
Confessions from a Spreadsheet Junkie: Tips on How To Set Marketing Priorities
“Hi, my name is Michele, and I’m a spreadsheet junkie.” Lately, I have been awash in spreadsheets trying to organize everything I need to...
Confessions from a Spreadsheet Junkie: Tips on How To Set Marketing Priorities
“Hi, my name is Michele, and I’m a spreadsheet junkie.” Lately, I have been awash in spreadsheets trying to organize everything I need to...
Checklist: How to Ensure Quality Control in Content Marketing
Picture this: you are part of a small marketing team tasked with managing a corporate blog, creating case studies and eBooks, making...
Checklist: How to Ensure Quality Control in Content Marketing
Picture this: you are part of a small marketing team tasked with managing a corporate blog, creating case studies and eBooks, making...
Want to Incorporate Design into Your Content? Check Out These Infographics
As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content is presented in a graphic...
Want to Incorporate Design into Your Content? Check Out These Infographics
As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content is presented in a graphic...
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