Road Map to Success: Monitoring and Measuring Your Content’s Performance
While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it...
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Road Map to Success: Monitoring and Measuring Your Content’s Performance
While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it...
2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning
Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath...
2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning
Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath...
2018 Content Marketing Toolkit: Tips, Templates, and Checklists
Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may...
2018 Content Marketing Toolkit: Tips, Templates, and Checklists
Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may...
A Proven Process to Curate Content and Publish a Roundup of Industry Influencers
Have you tried putting together a list of top industry influencers? Curating and publishing this type of list, while reaching out to...
A Proven Process to Curate Content and Publish a Roundup of Industry Influencers
Have you tried putting together a list of top industry influencers? Curating and publishing this type of list, while reaching out to...
Editorial Calendar Tools and Templates
Editor’s note: Earlier versions of this post ran in 2016 and 2014. We’re publishing this update because editorial calendars continue to...
Editorial Calendar Tools and Templates
Editor’s note: Earlier versions of this post ran in 2016 and 2014. We’re publishing this update because editorial calendars continue to...
How to Build a Smart Yet Simple Social Media Marketing Plan [Template]
One of the core tasks involved in documenting your content marketing strategy is to develop your social media marketing plan, also known...
How to Build a Smart Yet Simple Social Media Marketing Plan [Template]
One of the core tasks involved in documenting your content marketing strategy is to develop your social media marketing plan, also known...
15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement
Love the fresh start you get after the holidays, but dread coming back to the office knowing just how much pressure you’ll be under to...
15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement
Love the fresh start you get after the holidays, but dread coming back to the office knowing just how much pressure you’ll be under to...
Create, Distribute, and Share: 15 Essential Content Marketing Templates
Will 2017 finally be the year your business reaches its full content marketing potential? If you aren’t thinking about how you can gain...
Create, Distribute, and Share: 15 Essential Content Marketing Templates
Will 2017 finally be the year your business reaches its full content marketing potential? If you aren’t thinking about how you can gain...
Why – and How – to Map Out Your Customers’ Journeys [Template]
In one of the most useful workshops I’ve attended, we created a customer-journey map for content planning. Before doing this exercise, I...
Why – and How – to Map Out Your Customers’ Journeys [Template]
In one of the most useful workshops I’ve attended, we created a customer-journey map for content planning. Before doing this exercise, I...
How to Write User-Oriented Content More Quickly
Your audience is hungry. They want content that’s relevant to their problems, solves the problems NOW, and isn’t just clickbait. But they...
How to Write User-Oriented Content More Quickly
Your audience is hungry. They want content that’s relevant to their problems, solves the problems NOW, and isn’t just clickbait. But they...
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