
Focus on Your Model Team: Hire Modern T-Shaped Employees
More agencies and brands must seek multidimensional employees to adapt to the seismic shift in expectations from CMOs and customers....

2 Things and 9 Tips That Brand Marketers Can Learn from Publications
American Express’ OPEN Forum stands out as a content marketing success story. By enlisting professional writers and focusing on quality,...

2 Things and 9 Tips That Brand Marketers Can Learn from Publications
American Express’ OPEN Forum stands out as a content marketing success story. By enlisting professional writers and focusing on quality,...

How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year
A little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling...

How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year
A little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling...

5 More Tips on How to Choose a Content Marketing Agency
About this time last year, I wrote about how to choose a content marketing agency. Revisiting the topic this time, a few things have...

5 More Tips on How to Choose a Content Marketing Agency
About this time last year, I wrote about how to choose a content marketing agency. Revisiting the topic this time, a few things have...

How Hiring a Journalist Can Improve Your Content Marketing
The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s...

How Hiring a Journalist Can Improve Your Content Marketing
The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s...

7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts
One of the best ways for bloggers to get better at their craft is to follow the example of those who are at the top of their game. I’ve...

7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts
One of the best ways for bloggers to get better at their craft is to follow the example of those who are at the top of their game. I’ve...

10 Research-Driven Insights about Content Marketers in 2015
Each year we publish a series of core research reports that highlights the state of content marketing: B2B marketers in North America B2C...

10 Research-Driven Insights about Content Marketers in 2015
Each year we publish a series of core research reports that highlights the state of content marketing: B2B marketers in North America B2C...

The Role of PR and Content Marketing in 2015
We just hired our first full-time PR person at Kapost. His name is Dan. When we were hiring for the position, I remember cautiously...

The Role of PR and Content Marketing in 2015
We just hired our first full-time PR person at Kapost. His name is Dan. When we were hiring for the position, I remember cautiously...

A Growing Challenge for 2015: How to Find Trained Content Marketing Professionals
our research. This year, one challenge was far more pronounced than it has been: finding trained content marketing professionals. This...

A Growing Challenge for 2015: How to Find Trained Content Marketing Professionals
our research. This year, one challenge was far more pronounced than it has been: finding trained content marketing professionals. This...

How the Entertainment Industry Can Influence Your Content Marketing Job
So do you think about your content marketing job like someone in the entertainment business thinks about producing their next show?...

How the Entertainment Industry Can Influence Your Content Marketing Job
So do you think about your content marketing job like someone in the entertainment business thinks about producing their next show?...
























