More agencies and brands must seek multidimensional employees to adapt to the seismic shift in expectations from CMOs and customers....

More agencies and brands must seek multidimensional employees to adapt to the seismic shift in expectations from CMOs and customers....

American Express’ OPEN Forum stands out as a content marketing success story. By enlisting professional writers and focusing on quality,...

American Express’ OPEN Forum stands out as a content marketing success story. By enlisting professional writers and focusing on quality,...

A little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling...

A little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling...

About this time last year, I wrote about how to choose a content marketing agency. Revisiting the topic this time, a few things have...

About this time last year, I wrote about how to choose a content marketing agency. Revisiting the topic this time, a few things have...

The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s...

The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s...

One of the best ways for bloggers to get better at their craft is to follow the example of those who are at the top of their game. I’ve...

One of the best ways for bloggers to get better at their craft is to follow the example of those who are at the top of their game. I’ve...

Each year we publish a series of core research reports that highlights the state of content marketing: B2B marketers in North America B2C...

Each year we publish a series of core research reports that highlights the state of content marketing: B2B marketers in North America B2C...

We just hired our first full-time PR person at Kapost. His name is Dan. When we were hiring for the position, I remember cautiously...

We just hired our first full-time PR person at Kapost. His name is Dan. When we were hiring for the position, I remember cautiously...

our research. This year, one challenge was far more pronounced than it has been: finding trained content marketing professionals. This...

our research. This year, one challenge was far more pronounced than it has been: finding trained content marketing professionals. This...

So do you think about your content marketing job like someone in the entertainment business thinks about producing their next show?...

So do you think about your content marketing job like someone in the entertainment business thinks about producing their next show?...