Fahad HFeb 22, 20165 min readWhy You Need Two Types of Content StrategistRecently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I...
Fahad HFeb 22, 20165 min readWhy You Need Two Types of Content StrategistRecently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I...
Fahad HFeb 12, 20165 min readYour Brand Needs a Point of View, But Do You?My 8-year-old daughter recently questioned her 4-year-old sister: “What’s your POV?” Not surprisingly, my 4-year-old just looked at her,...
Fahad HFeb 12, 20165 min readYour Brand Needs a Point of View, But Do You?My 8-year-old daughter recently questioned her 4-year-old sister: “What’s your POV?” Not surprisingly, my 4-year-old just looked at her,...
Fahad HJan 28, 201610 min readAlign All Your Messaging With This Simple (& Fun) ToolEditor’s note: A new version of this post is now available under the title Use This Simple (& Fun) Tool to Design Your Content Marketing...
Fahad HJan 28, 201610 min readAlign All Your Messaging With This Simple (& Fun) ToolEditor’s note: A new version of this post is now available under the title Use This Simple (& Fun) Tool to Design Your Content Marketing...
Fahad HJan 24, 20166 min readThe Content Talent Crunch: Time to Change How We Train, Hire, Nurture(Editor’s note: When we find something of such significant value to our audience from another source, we want to share it. This article...
Fahad HJan 24, 20166 min readThe Content Talent Crunch: Time to Change How We Train, Hire, Nurture(Editor’s note: When we find something of such significant value to our audience from another source, we want to share it. This article...
Fahad HDec 24, 20155 min readYou Spoke. We Listened. 11 Top Content Marketing Challenges SolvedWhether it’s starting from the beginning (making the case for content marketing) or enhancing your programs (figuring out what’s...
Fahad HDec 24, 20155 min readYou Spoke. We Listened. 11 Top Content Marketing Challenges SolvedWhether it’s starting from the beginning (making the case for content marketing) or enhancing your programs (figuring out what’s...
Fahad HNov 6, 20156 min readWhy Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)Last week, I shared one surprising stat from our B2B research: Only 44% of B2B marketers know what success and effectiveness look like....
Fahad HNov 6, 20156 min readWhy Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)Last week, I shared one surprising stat from our B2B research: Only 44% of B2B marketers know what success and effectiveness look like....
Fahad HOct 13, 20156 min read5 Essential Skills for Content Marketing Copywriters TodayIt used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome....
Fahad HOct 13, 20156 min read5 Essential Skills for Content Marketing Copywriters TodayIt used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome....
Fahad HSep 29, 20155 min readHow to Hire Content Marketers Who Think Like EntrepreneursYou’ve seen the stats, you’ve heard the success stories – content marketing is an effective way to grow and market your business. In...
Fahad HSep 29, 20155 min readHow to Hire Content Marketers Who Think Like EntrepreneursYou’ve seen the stats, you’ve heard the success stories – content marketing is an effective way to grow and market your business. In...
Fahad HAug 1, 20155 min readThis Week in Content Marketing: Don’t Build Your Content House on Rented LandPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I...
Fahad HAug 1, 20155 min readThis Week in Content Marketing: Don’t Build Your Content House on Rented LandPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I...
Fahad HJul 24, 20156 min readWhat Skills Are Necessary to Be a Great Content Marketer?Almost one-third of marketers (32%) report having a hard time finding trained content marketing professionals, according to the 2015 B2B...
Fahad HJul 24, 20156 min readWhat Skills Are Necessary to Be a Great Content Marketer?Almost one-third of marketers (32%) report having a hard time finding trained content marketing professionals, according to the 2015 B2B...
