Why You Need Two Types of Content Strategist
Recently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I...
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Why You Need Two Types of Content Strategist
Recently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I...
Your Brand Needs a Point of View, But Do You?
My 8-year-old daughter recently questioned her 4-year-old sister: “What’s your POV?” Not surprisingly, my 4-year-old just looked at her,...
Your Brand Needs a Point of View, But Do You?
My 8-year-old daughter recently questioned her 4-year-old sister: “What’s your POV?” Not surprisingly, my 4-year-old just looked at her,...
Align All Your Messaging With This Simple (& Fun) Tool
Editor’s note: A new version of this post is now available under the title Use This Simple (& Fun) Tool to Design Your Content Marketing...
Align All Your Messaging With This Simple (& Fun) Tool
Editor’s note: A new version of this post is now available under the title Use This Simple (& Fun) Tool to Design Your Content Marketing...
The Content Talent Crunch: Time to Change How We Train, Hire, Nurture
(Editor’s note: When we find something of such significant value to our audience from another source, we want to share it. This article...
The Content Talent Crunch: Time to Change How We Train, Hire, Nurture
(Editor’s note: When we find something of such significant value to our audience from another source, we want to share it. This article...
You Spoke. We Listened. 11 Top Content Marketing Challenges Solved
Whether it’s starting from the beginning (making the case for content marketing) or enhancing your programs (figuring out what’s...
You Spoke. We Listened. 11 Top Content Marketing Challenges Solved
Whether it’s starting from the beginning (making the case for content marketing) or enhancing your programs (figuring out what’s...
Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)
Last week, I shared one surprising stat from our B2B research: Only 44% of B2B marketers know what success and effectiveness look like....
Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)
Last week, I shared one surprising stat from our B2B research: Only 44% of B2B marketers know what success and effectiveness look like....
5 Essential Skills for Content Marketing Copywriters Today
It used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome....
5 Essential Skills for Content Marketing Copywriters Today
It used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome....
How to Hire Content Marketers Who Think Like Entrepreneurs
You’ve seen the stats, you’ve heard the success stories – content marketing is an effective way to grow and market your business. In...
How to Hire Content Marketers Who Think Like Entrepreneurs
You’ve seen the stats, you’ve heard the success stories – content marketing is an effective way to grow and market your business. In...
This Week in Content Marketing: Don’t Build Your Content House on Rented Land
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I...
This Week in Content Marketing: Don’t Build Your Content House on Rented Land
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I...
What Skills Are Necessary to Be a Great Content Marketer?
Almost one-third of marketers (32%) report having a hard time finding trained content marketing professionals, according to the 2015 B2B...
What Skills Are Necessary to Be a Great Content Marketer?
Almost one-third of marketers (32%) report having a hard time finding trained content marketing professionals, according to the 2015 B2B...
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