
Why Your Brand Marketing Needs a Chief Marketing Technologist
Brand marketing is a discipline powered by technology. These days there is no denying that the digital world has moved in on many aspects...

Organizing Your Department for Content Marketing: Strategic Requirements
Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise. The research, which is based on...

Organizing Your Department for Content Marketing: Strategic Requirements
Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise. The research, which is based on...

12 Roles Essential to the Future of Content Marketing
Now, think about the dynamics of our industry in terms of content creation: Epic content is an asset. One story can be developed into...

12 Roles Essential to the Future of Content Marketing
Now, think about the dynamics of our industry in terms of content creation: Epic content is an asset. One story can be developed into...

4 Truths About Content Marketing Agencies
content marketing agencies” popping up on the scene? You may be wondering why, but this trend has been happening for years now. In the...

4 Truths About Content Marketing Agencies
content marketing agencies” popping up on the scene? You may be wondering why, but this trend has been happening for years now. In the...

6 Questions Content Marketers Should Ask Before Hiring a Journalist
blog posted in January, Content Marketing Institute Founder Joe Pulizzi spoke of the rise of once-traditional journalists working on the...

6 Questions Content Marketers Should Ask Before Hiring a Journalist
blog posted in January, Content Marketing Institute Founder Joe Pulizzi spoke of the rise of once-traditional journalists working on the...

What to Look for in Freelance Writers
Whether you are an experienced digital publishing machine or a novice brand looking for the benefits of content marketing, you most...

What to Look for in Freelance Writers
Whether you are an experienced digital publishing machine or a novice brand looking for the benefits of content marketing, you most...

How to Find the Right Content Marketing Agency
Are you looking to get help with your content marketing? In our ongoing series, our CMI contributors are helping you find the right help...

How to Find the Right Content Marketing Agency
Are you looking to get help with your content marketing? In our ongoing series, our CMI contributors are helping you find the right help...

Who Should Help Me with My Content Marketing? An Agency or a Consultant?
Once marketers get started with content marketing, they often realize they need help. If you don’t have the time or skills in-house, one...

Who Should Help Me with My Content Marketing? An Agency or a Consultant?
Once marketers get started with content marketing, they often realize they need help. If you don’t have the time or skills in-house, one...

Chief Content Officer Job Description Sample Template
Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential...

Chief Content Officer Job Description Sample Template
Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential...






















