The game last night was anything but competitive which helped make the social screen that much more entertaining. Throughout the night...

Hashtags were used in 57 percent of nationally-run Super Bowl ads, up from 50% in 2013 and setting a new record. Facebook was the social...

Did you miss our live blog action during the big game? No problem, we understand you were at a party enjoying the Super Bowl commercials...

Brands pay big money to be in the Super Bowl because all the eyeballs watching. But the eyeballs are already watching Super Bowl ads well...

Tomorrow, we’re geared up for our annual Hashtag Bowl, a count of social media mentions in Super Bowl ads as well as a look at the ads...

Despite appearances, Bud Light is not the number one advertiser on Super Bowl related queries on either Google or Bing. According to new...

Based on record playoff audience numbers combined with growing social media mentions, Adobe is predicting this year’s Super Bowl to draw...

He’s the star of Budweiser’s Super Bowl ad, the #BestBuds puppy that keeps running back to be with the famous Clydesdale horses. Not...

This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some...

UPDATE: Click here to watch our 2015 Super Bowl Commercials playlist. With just days to go before Super Bowl XLVIII, many of this year’s...

In place of the Super Bowl ad it couldn’t afford, Newcastle has chosen to use a promoted post on Reddit for its Newcastle Brown Ale....

Instead of posting Super Bowl teaser ads like Jaguar and Nestle, many brands are choosing to post their full Super Bowl ads well ahead of...

As Super Bowl advertisers rev up the heat on their promotional campaigns ahead of the big game, a handful are turning to paid search on...

The National Retail Federation (NRF) and Prosper Insights released survey (PDF) data mostly focused on anticipated consumer spending on...

Super Bowl ad season is here. Yes, it’s become its own season as we’ve seen advertisers start their campaigns earlier and earlier to get...

After putting together its list of the top 20 most shared Super Bowl ads of all time, video marketing firm Unruly determined the top ten...

interview with USA Today, “Two years ago, it was provocative, sexy, crazy, gutsy.” According to a GoDaddy spokesperson, this year’s ads...

The survey polled 1,660 Super Bowl watchers to assess their emotional attachments to the 29 different brands expected to run Super Bowl...

I’m blaming Oreo. When Super Bowl XLVIII kicks off on February 2nd, brands big and small are going to be watching the game like hawks (no...

Are you ready to see the battle of the social networks during Super Bowl XLVIII? Marketing Land is set to kick off Super Bowl advertising...