The lights going out during halftime of the 2013 Super Bowl was unexpected, but even more surprising was how one quickly composed tweet...

YouTube is making a play for a bigger slice of this year’s Super Bowl audience by launching its first ever Super Bowl halftime show....

Working with Saatchi LA, Toyota is ramping up for Super Bowl Sunday with the release of some pre-game content and an invitation to...

Super Bowl advertising season is underway, and Marketing Land is back with the fourth annual #Hashtag Bowl — our look at how advertisers...

With their biggest game in five years just two days away, the Indianapolis Colts have come up with a … well, let’s call it unique …...

At $4 million for a 30 second ad spot, Super Bowl advertisers have been getting savvier at extending their campaigns to the weeks leading...

Newcastle Brown Ale is getting a head start on the Super Bowl advertising bandwagon, launching an ad that spoofs this year’s “Crash the...

We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the uber example, an...

Unruly’s The Science of Sharing: Super Bowl XLVIII report evaluated fourteen online video ads from this year’s Super Bowl, and revealed...

It was a risky move waiting until the Super Bowl had ended to advertise the start of a giant $1.5 million Twitter sweepstakes, a risk...

Bob Hoffman is an advertising legend — a seasoned ad executive who has gained a reputation as one of the most influential advertising...

A really smart guy (cough-ME-cough) recently predicted that Twitter would be a “carnival of brands” trying to newsjack the Super Bowl,...

While iSpot.tv and Unruly both ranked Budweiser’s “Puppy Love” the No. 1 most popular Super Bowl ad, Ace Metrix says Microsoft’s...

Budweiser has been declared this year’s official Super Bowl brand winner by video analytics firm Unruly, with its “Puppy Love” ad...

Facebook reported earlier today that 50 million people (“unique people”) globally were communicating about the Super Bowl via the site or...

It looks like the Seattle Seahawks weren’t the only big winners last night. According to video analytics firm iSpot.tv, Budweiser’s...

It’s year number six of tracking how Super Bowl ads compelled us to search and just how well advertisers take advantage of all that...

According to the latest data from Networked Insights, Esurance has won what might be dubbed the “Conversation Bowl” with 539,610 (and...

Last year, Oreo had its big moment “newsjacking” the Super Bowl, crashing in with a tweet about the event that won the buzz even though...

Twitter’s shared that this year’s Super Bowl generated 24.9 million tweets, more than ever before, edging out last year’s record of 24.1...