App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook...

Opera Mediaworks worked with brands including Carls Jr., HISTORY (Vikings), Adidas, the US Navy, Machine Zone (Game of War), Disney...

In a reversal of what was looking like a year-long trend, e-commerce conversion rates improved year-over-year in Q2, according to the...

Martin Sorrell. Image copyright by World Economic Forum/Photo by Michael Wuertenberg The world’s largest ad agency holding company, WPP,...

E-commerce sales in the US shot up 14.1 percent to $83.9 billion in the second quarter compared to Q2 2014 when adjusted for seasonality,...

Amazon headquarters, Seattle, Washington Amazon reported a 20 percent jump in sales to $23.18 billion in the second quarter of 2015,...

Several major retailers across verticals saw a lift on their own sites, says consumer identity platform Signal. The firm told Marketing...

Advertiser spending on Facebook FBX grew 48 percent while display ad spend on Google dropped 9 percent among customers...

Sure, Facebook is fertile ground for customer inquiries, but a new survey shows that most companies aren’t providing a suitable customer...

The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020,...

With the exception of a fourth quarter holiday bump, conversion rates and add-to-cart rates have been falling over the past year,...

The latest numbers, issued in an interim quarterly report from the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group,...

Last quarter, Google reported that clicks to Google sites (Google.com, Gmail, Maps, YouTube) increased by 25 percent year-over-year...

Last month, when Google announced several mobile-centric updates for AdWords — shiny image-based ads for car manufacturers and hotels,...

E-commerce sales for U.S. retailers grew 13.6 percent to $261 billion in 2013, up from a revised $229 billion in 2012, according to the...

However, to create content that is truly targeted, you need to understand exactly who your buyers are and what their journey looks like....

Two-thirds of marketers and agency executives expect original digital video to become as important as original TV programming within the...

Microsoft announced solid third-quarter fiscal results Thursday, coming out ahead of analyst expectations. Analysts had expected a somber...

A new report backs up the IAB’s December recommendation of a 70 percent viewability threshold for campaigns through 2015 as the industry...

In the latest outlook on the display advertising market in the US, Twitter and Facebook are poised for growth while the former...