Most marketers unhappy with localization efforts, but fail to invest in necessary resources
According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need...
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Move over millennials, Gen-Z now the largest single population segment
According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in...
Learning to use content management martech is biggest educational need for marketers
According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing...
Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
Forty percent of the marketing leaders who rank on Forbes’ 2017 list of the top 50 most influential CMOs belong to technology companies....
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....
IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues
Digital ad revenues in the US jumped 23 percent year over year to $19.6 billion. That’s the seventh consecutive quarter to see...
5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
Kleiner Perkins venture partner Mary Meeker released her annual Internet Trends report on Wednesday. In total, the report comprises 355...
E-commerce sales reach $105.7B in Q1 2017, to make up 8.5% of all retail sales
The US Census Bureau released its latest e-commerce report, showing retail e-commerce sales reached an estimated $105.7 billion in Q1...
UNILAD takes back lead as top video creator in April, but video views down across the board
UNILAD regained the No. 1 spot on Tubular Labs’ top 10 list of the most viewed video creators for April. After eight months in the lead,...
IAB: Mobile is now more than half of all digital ad revenues
Mobile is now the dominant vehicle for digital ad spend. Mobile ad revenues jumped 77 percent year over year in 2016 to account for more...
Survey: Almost one-third of Amazon sellers plan to expand to Walmart.com this year
In a survey polling more than 1,600 Amazon merchants, nearly 50 percent of the respondents said they sell almost exclusively on Amazon,...
The LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creator
For eight of the last nine months, UNILAD has ranked at the top of Tubular’s list of the most watched video creators, followed by The LAD...
Samsung owned half of the 92.5M total views generated by YouTube’s top 10 ads in March
Samsung dominated last month’s YouTube ad leaderboard, winning a combined 46.5 million views with its “This is a phone” spot at No. 1 and...
Survey: Consumers willing to share personal data for deals, better customer service
Consumer surveys have repeatedly shown the public’s ambivalence about digital privacy. When there’s a clear value exchange or concrete...
Android now the world’s dominant OS, surpassing Windows
According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect...
UNILAD & The LAD Bible are the most-watched video makers for 8 straight months
UNILAD and The LAD Bible are on a tear, ranking in the top two positions on Tubular Labs list of the top 10 video creators for eight...
Report: Android app eCPMs beat iOS for first time in Q4
In Q4 2016, Android app eCPMs surpassed those of iOS apps for the first time since PubMatic began tracking it two years ago, the company...
Report: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015
According to a recent report from the US Department of Commerce, e-commerce sales brought in $394.9 billion in 2016. The Commerce...
Reports: Digital, especially mobile, driving trillions in offline retail spending
The $354 billion in 2016 e-commerce sales is small potatoes compared with offline retail spending: over $4.5 trillion, according to US...
Top 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ views
Image by Adobe Unilad and The LAD Bible continue to drive the most views among video creators, according to Tubular Insight’s latest...
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