Fahad HJul 20, 20171 min readMost marketers unhappy with localization efforts, but fail to invest in necessary resourcesAccording to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need...
Fahad HJul 17, 20172 min readMove over millennials, Gen-Z now the largest single population segmentAccording to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in...
Fahad HJul 14, 20171 min readLearning to use content management martech is biggest educational need for marketersAccording to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing...
Fahad HJul 5, 20172 min readForbes ranks the top 50 most influential CMOs & finds 40% lead technology companiesForty percent of the marketing leaders who rank on Forbes’ 2017 list of the top 50 most influential CMOs belong to technology companies....
Fahad HJun 27, 20175 min readMeet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....
Fahad HJun 14, 20171 min readIAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenuesDigital ad revenues in the US jumped 23 percent year over year to $19.6 billion. That’s the seventh consecutive quarter to see...
Fahad HJun 1, 20172 min read5 key e-commerce & retail trends from Mary Meeker’s Internet Trends reportKleiner Perkins venture partner Mary Meeker released her annual Internet Trends report on Wednesday. In total, the report comprises 355...
Fahad HMay 17, 20171 min readE-commerce sales reach $105.7B in Q1 2017, to make up 8.5% of all retail salesThe US Census Bureau released its latest e-commerce report, showing retail e-commerce sales reached an estimated $105.7 billion in Q1...
Fahad HMay 11, 20172 min readUNILAD takes back lead as top video creator in April, but video views down across the boardUNILAD regained the No. 1 spot on Tubular Labs’ top 10 list of the most viewed video creators for April. After eight months in the lead,...
Fahad HApr 26, 20172 min readIAB: Mobile is now more than half of all digital ad revenuesMobile is now the dominant vehicle for digital ad spend. Mobile ad revenues jumped 77 percent year over year in 2016 to account for more...
Fahad HApr 21, 20172 min readSurvey: Almost one-third of Amazon sellers plan to expand to Walmart.com this yearIn a survey polling more than 1,600 Amazon merchants, nearly 50 percent of the respondents said they sell almost exclusively on Amazon,...
Fahad HApr 19, 20172 min readThe LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creatorFor eight of the last nine months, UNILAD has ranked at the top of Tubular’s list of the most watched video creators, followed by The LAD...
Fahad HApr 18, 20172 min readSamsung owned half of the 92.5M total views generated by YouTube’s top 10 ads in MarchSamsung dominated last month’s YouTube ad leaderboard, winning a combined 46.5 million views with its “This is a phone” spot at No. 1 and...
Fahad HApr 18, 20172 min readSurvey: Consumers willing to share personal data for deals, better customer serviceConsumer surveys have repeatedly shown the public’s ambivalence about digital privacy. When there’s a clear value exchange or concrete...
Fahad HApr 4, 20171 min readAndroid now the world’s dominant OS, surpassing WindowsAccording to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect...
Fahad HMar 15, 20172 min readUNILAD & The LAD Bible are the most-watched video makers for 8 straight monthsUNILAD and The LAD Bible are on a tear, ranking in the top two positions on Tubular Labs list of the top 10 video creators for eight...
Fahad HFeb 21, 20172 min readReport: Android app eCPMs beat iOS for first time in Q4In Q4 2016, Android app eCPMs surpassed those of iOS apps for the first time since PubMatic began tracking it two years ago, the company...
Fahad HFeb 20, 20171 min readReport: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015According to a recent report from the US Department of Commerce, e-commerce sales brought in $394.9 billion in 2016. The Commerce...
Fahad HFeb 17, 20171 min readReports: Digital, especially mobile, driving trillions in offline retail spendingThe $354 billion in 2016 e-commerce sales is small potatoes compared with offline retail spending: over $4.5 trillion, according to US...
Fahad HFeb 15, 20172 min readTop 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ viewsImage by Adobe Unilad and The LAD Bible continue to drive the most views among video creators, according to Tubular Insight’s latest...
