Fahad HSep 5, 20182 min readPew survey finds marked decline in Facebook user engagement since MarchAccording to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped...
Fahad HAug 22, 20181 min readReport: Customers are more loyal to companies that are transparent on social mediaThe Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an...
Fahad HAug 14, 20182 min readReport: Traditional methods of personalization don’t work for millennials and Gen Znew research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials)...
Fahad HJun 20, 20182 min readReport: Key to SMB advertiser retention is onboarding engagement and early upsellingCustomer retention is a persistent and vexing problem for many companies that serve the small and medium-size business (SMB) market. But...
Fahad HJun 20, 20183 min readAfter data leak, 3 of 4 US carriers vow to stop selling user location to third partiesIf mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be...
Fahad HMay 31, 20182 min readHave we reached peak smartphone, and what does that mean for marketers?Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday. Amidst the barrage of...
Fahad HMay 25, 20182 min readDespite recent events, people still positive about internet’s impact on societyDespite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in...
Fahad HMay 10, 20182 min readIAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growthThe IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a...
Fahad HApr 30, 20182 min readDigital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growthDigital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB,...
Fahad HMar 22, 20181 min readReport: Product discovery, not payments, the real m-commerce bottleneckConventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the...
Fahad HMar 5, 20182 min readReport: 5G will drive $12 billion in new mobile commerce revenue by 2021Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report...
Fahad HMar 1, 20182 min readPlaced introduces ‘Placed Insights’ to educate the market about location dataLocation analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better...
Fahad HFeb 21, 20182 min readRetailers with shopping apps now see majority of e-commerce sales from mobileFor many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile...
Fahad HJan 29, 20182 min readInsights from our 2017 holiday retail surveyBy most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this...
Fahad HDec 18, 20171 min readNearly 70% of marketing executives plan to spend more on marketing technology in 2018According to a survey published by search marketing software platform Conductor, 68 percent of marketing executives say they plan to...
Fahad HNov 27, 20173 min readBlack Friday by the numbers: Another year of e-commerce recordsAcross the board, the numbers now in from several reports point to a strong online kick-off to the holiday shopping season. After...
Fahad HOct 19, 20172 min readSurvey: 37% of online retailers started holiday preparations earlier this yearAs we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their...
Fahad HSep 15, 20179 min readHow Facebook’s, Instagram’s and Snapchat’s audience size estimates comparePerception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...
Fahad HAug 30, 20173 min readSurvey: More consumers seeking to buy directly from brands vs. retailersOne of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials...
Fahad HAug 15, 20171 min readReport: ‘Asset tracking’ now a primary use case for indoor location and beaconsProximity and beacon data platform Unacast has released its Q2 Proximity.Directory report. The report goes beyond marketing use cases to...
