Pew survey finds marked decline in Facebook user engagement since March
According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped...
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Report: Customers are more loyal to companies that are transparent on social media
The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an...
Report: Traditional methods of personalization don’t work for millennials and Gen Z
new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials)...
Report: Key to SMB advertiser retention is onboarding engagement and early upselling
Customer retention is a persistent and vexing problem for many companies that serve the small and medium-size business (SMB) market. But...
After data leak, 3 of 4 US carriers vow to stop selling user location to third parties
If mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be...
Have we reached peak smartphone, and what does that mean for marketers?
Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday. Amidst the barrage of...
Despite recent events, people still positive about internet’s impact on society
Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in...
IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a...
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB,...
Report: Product discovery, not payments, the real m-commerce bottleneck
Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the...
Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report...
Placed introduces ‘Placed Insights’ to educate the market about location data
Location analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better...
Retailers with shopping apps now see majority of e-commerce sales from mobile
For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile...
Insights from our 2017 holiday retail survey
By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this...
Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
According to a survey published by search marketing software platform Conductor, 68 percent of marketing executives say they plan to...
Black Friday by the numbers: Another year of e-commerce records
Across the board, the numbers now in from several reports point to a strong online kick-off to the holiday shopping season. After...
Survey: 37% of online retailers started holiday preparations earlier this year
As we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their...
How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare
Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...
Survey: More consumers seeking to buy directly from brands vs. retailers
One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials...
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Proximity and beacon data platform Unacast has released its Q2 Proximity.Directory report. The report goes beyond marketing use cases to...
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