
Why Do Consumers Become Facebook Fans? Study Says It Depends On The Brand
According to a new study from Syncapse, there’s not a single dominant reason that consumers choose to become a brand’s Facebook fan....

Tumblr Climbs 12 Spots On comScore’s Media Metrix List Of Top 50 US Web Properties
According to this month’s comScore Media Metrix report, Tumblr has climbed 12 places up the list of top 50 US Web properties in the last...

iTunes Users Buying Over 800,000 TV Shows A Day
released download numbers from Apple, one billion TV shows and 380 million movies have been downloaded from iTunes to date, with 800,000...

Study: Android Tablets Surpass iPads In Q1, Tablet Usage Up 282% Since 2011
GlobalWebIndex Streaming Device study for Q1 2013 reports that Android tablet users outnumbered iPad users last quarter by 34 million,...

Retail E-Commerce Spending Hits $50.2 Billion, First Time Ever To Hit $50 Billion In 2 Consecutive Q
comScore, retail e-commerce spending reached $50.2 billion for the first quarter of 2013, surpassing the $50 billion mark for the second...

Report: The Online Retailer With Highest Sales Growth In Last 10 Years Is? (Not Amazon)
But, according to a new report, Amazon doesn’t own the best growth rate among online retailers over the past 10 years. That honor goes to...

Study: 39% Of Americans Took Part in Political Or Social Activity During The 2012 Campaign
During the 2012 it may have felt like 100% of the people you saw on Twitter and Facebook featured politically-oriented content the the...

Silverpop Snares $25 Million In New Funding To Fuel Growth
Email and behavioral marketing technology provider, Silverpop, has raised $25 million in The company says it will use the money to fuel...

Report: iPhone Regains Impression Lead, iPad Generating 12 Pct Of Mobile Ad Revenue Globally
released its quarterly State of Mobile Advertising report for Q1 2013. The major finding is that “iOS continues to outperform all other...

The Crazy Way The IAB Defines Internet Ad Revenues
released its latest statistics on Internet advertising spend yesterday, with digital ad revenues now poised to overtake broadcast TV...

Mobile Web Access Is Nearly 30% Faster Since 2012
study last year that measured the speed of websites around the world, Google compared recent Site Speed data to the 2012 data to...

Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate
eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion...

Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook [Study]
That’s according to “Always Connected,” a new study from IDC that was done earlier this month and includes responses from more than 7,400...

Microsoft Study: Multi-Screen Behavior And What It Means For Marketers
We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to...

Social User Report: Women Trump Men Across All Social Platforms Except Twitter
To no surprise, a recent Pew Internet report found that the youngest demographic (18-29 year olds) were the most likely to use social...

Twitter: Our Mobile Users Are Younger, More Active & Follow More Brands
The company has released a host of statistics from a study it did with Compete — one that will surely be music to a lot of advertisers’...

Facebook: 500,000 Pages Have Used Promoted Posts, 70% Become Repeat Advertisers
announced Q4 financial figures that beat analyst estimates. During the earnings call, Facebook COO Sheryl Sandberg announced that almost...

Stark Differences: Social Vs. Search Referrals & Ad Clicking Behavior
The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A...

On Google+, Traditional Media Catching Up To Online News Sites
according to Adam Sherk, a consultant that works with many news and content sites. Studying a total of 48 news organizations, Sherk...
























