IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total
released its Q2 and first half 2013 revenue report. Total digital ad revenue in the US was roughly $20 billion. Search was the largest...
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Budgeting For Email Marketing: How To Invest In The “Killer App”
Last week at the ExactTarget Connections Conference, I had that the opportunity to meet Forrester analyst Shar vanBoskirk. Like most in...
eMarketer: Retail Industry Expected To Spend $9.42 Billion On Paid Digital Media This Year
A new report from eMarketer says that the US retail industry will spend $9.42 billion this year on paid digital media. By 2017, that...
Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017
Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile...
Amazon Beats Combined Online Sales Of Major US Retailers
reports that the US Securities & Exchange Commission recently asked major traditional retailers to break out specific figures regarding...
Mobile Internet Time Now Exceeds PC — comScore
StatCounter will tell you that in the US, at this moment, 15.8 percent of web traffic is coming from mobile devices. Given that there are...
73% Of Online Publishers Offer Native Advertising, Just 10% Still Sitting On The Sidelines [eMarkete
Nearly three quarters of U.S. publishers offer online native advertising opportunities on their sites, according to new research released...
iTunes Users Buying Over 800,000 TV Shows A Day
released download numbers from Apple, one billion TV shows and 380 million movies have been downloaded from iTunes to date, with 800,000...
Global Ad Spend Estimates Lowered On Weak European Economy, Latin America To See Highest Rate Of Gro
The weakened European economy has led eMarketer to revise its 2012 global media ad spending estimates down from close to $520 billion to...
eMarketer: Mobile To Win 15% Of Online Retail Sales This Year
report from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39...
Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor
released digital ad revenue figures for the US market in 2012. Overall Internet ad revenue came in at nearly $37 billion, making the...
The Crazy Way The IAB Defines Internet Ad Revenues
released its latest statistics on Internet advertising spend yesterday, with digital ad revenues now poised to overtake broadcast TV...
Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time
With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the...
Social Ad Revenue To Grow 18.6% By 2017 [Report]
new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to...
Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate
eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion...
Analyst Firm Forecasts Mobile Local Ad Revenues Will Grow To $9.1 Billion In The Next Four Years
BIA/Kelsey forecasts U.S. mobile local advertising revenue will grow from $1.2 billion in 2012 to $9.1 billion in 2017, experiencing a...
64 Percent Of Digital Marketers Plan To Spend More On Social Ads In 2013 [Report]
Many online marketers love social media marketing because it’s traditionally been a free channel for customer outreach and/or customer...
Marketers Say They’ll Spend More On Data/Analytics In 2013 [Survey]
That’s according to Data Rich & Insight Poor, a new study from Yesmail Interactive and Infogroup Targeting Solutions. The survey involved...
Mobile Ad Forecast Jumps To $4 Billion On Facebook Display Strength, Google Has Most Revenues
raised its 2012 US full-year mobile ad forecast significantly: from just over $2.6 billion to more than $4 billion. The forecast includes...
Studies: As Mobile Email Usage Soars, Marketers Budget More For Email, Mobile And Social
Next year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today....
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