Report: Mobile To Dominate Programmatic Advertising, Leave Desktop In The Dust
Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic...
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Online Sales Expected To Increase 6 To 8 Percent This Holiday Season, NRF Says
As retailers are gearing up for a holiday sales surge, the National Retail Federation announced Thursday that it expects sales...
Here’s Where The World’s Largest Media Buyer Spends Its Money
Martin Sorrell. Image copyright by World Economic Forum/Photo by Michael Wuertenberg The world’s largest ad agency holding company, WPP,...
Report: Billions In Local “Co-Op Advertising” Funds Left Unspent Annually
Ask digital agencies and marketers about “co-op advertising“, and many of them have only a vague idea of what that is. At the most basic...
Ad-Blocking Report: Nearly 200 Million Users, $22 Billion In Lost Ad Revenue
Ad-blocking software, once thought to be a relatively small-scale phenomenon, is apparently rapidly going mainstream. According to a new...
Report Pegs Click-To-Call Commerce At More Than $1 Trillion Annually
A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections...
Report: Global Internet Ad Spend To Overtake Traditional TV By 2020
The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020,...
IAB: US Digital Ad Spend Jumps 16% To Top $13.3 Billion In Q1 2015
The latest numbers, issued in an interim quarterly report from the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group,...
US Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest Growth
Digital advertising spend set a new record in 2014, according to the latest figures from the Interactive Advertising Bureau, rising to...
Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019
Forecaster eMarketer has projected that this year mobile ad spending in the US will effectively reach parity with the desktop. By 2019,...
US Spending On E-Commerce Platforms To Reach $2.1 Billion By 2019 [Forrester]
Copyright © 2015, Forrester Research, Inc. U.S. companies will nearly double their spending on e-commerce technology between now and the...
Baidu: In Q4 Mobile Search Revenues Exceeded PC Earnings
Chinese search engine Baidu reported Q4 revenues of roughly $2.26billion, which represented 48 percent year-over-year growth. However the...
Retailers: Priority Is Mobile But Spending “Modest,” Apps “On Back Burner” [
A new survey based report from Shop.org and Forrester Research, The State of Online Retailing, identifies retailers’ key initiatives and...
What 30 Seconds Of Super Bowl Ad Money Would Have Bought Online: 2,542,573,344 Impressions
A post-game empirical analysis by programmatic ad platform Rocket Fuel shows almost no lift or conversion benefit to Super Bowl...
Report: Mobile Users Spend 80 Percent Of Time In Just Five Apps
According to a recent survey based report from Forrester Research, US and UK smartphone owners “use an average of 24 apps per month but...
Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015
In an attempt to better understand how marketers plan to succeed during the coming year, web presence management firm Conductor surveyed...
IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4 Billion
Yesterday the IAB released an interim report saying that US online advertising reached an historic high of $12.4 billion for Q3. Ad...
Survey: Just A Third Of Digital Marketers Make Mobile A Priority
In a survey by Marin Software, just a third of the more than 300 digital marketers polled in the U.S. and UK said they make creating...
Forecast: 30 Percent Of Cyber-Monday Transactions Will Be Mobile
Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of...
Mobile & Social Ads Power First-Half US Digital Revenues Of $23B [IAB]
Today, the IAB announced first half ad revenues for the U.S. market of $23.1 billion. This represents modest 15 percent growth over the...
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