Fahad HOct 13, 20151 min readReport: Mobile To Dominate Programmatic Advertising, Leave Desktop In The DustDigital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic...
Fahad HOct 9, 20151 min readOnline Sales Expected To Increase 6 To 8 Percent This Holiday Season, NRF SaysAs retailers are gearing up for a holiday sales surge, the National Retail Federation announced Thursday that it expects sales...
Fahad HAug 28, 20152 min readHere’s Where The World’s Largest Media Buyer Spends Its MoneyMartin Sorrell. Image copyright by World Economic Forum/Photo by Michael Wuertenberg The world’s largest ad agency holding company, WPP,...
Fahad HAug 13, 20152 min readReport: Billions In Local “Co-Op Advertising” Funds Left Unspent AnnuallyAsk digital agencies and marketers about “co-op advertising“, and many of them have only a vague idea of what that is. At the most basic...
Fahad HAug 10, 20152 min readAd-Blocking Report: Nearly 200 Million Users, $22 Billion In Lost Ad RevenueAd-blocking software, once thought to be a relatively small-scale phenomenon, is apparently rapidly going mainstream. According to a new...
Fahad HJul 31, 20152 min readReport Pegs Click-To-Call Commerce At More Than $1 Trillion AnnuallyA new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections...
Fahad HJun 22, 20152 min readReport: Global Internet Ad Spend To Overtake Traditional TV By 2020The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020,...
Fahad HJun 11, 20151 min readIAB: US Digital Ad Spend Jumps 16% To Top $13.3 Billion In Q1 2015The latest numbers, issued in an interim quarterly report from the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group,...
Fahad HApr 22, 20153 min readUS Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest GrowthDigital advertising spend set a new record in 2014, according to the latest figures from the Interactive Advertising Bureau, rising to...
Fahad HMar 25, 20151 min readForecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019Forecaster eMarketer has projected that this year mobile ad spending in the US will effectively reach parity with the desktop. By 2019,...
Fahad HFeb 17, 20151 min readUS Spending On E-Commerce Platforms To Reach $2.1 Billion By 2019 [Forrester]Copyright © 2015, Forrester Research, Inc. U.S. companies will nearly double their spending on e-commerce technology between now and the...
Fahad HFeb 12, 20151 min readBaidu: In Q4 Mobile Search Revenues Exceeded PC EarningsChinese search engine Baidu reported Q4 revenues of roughly $2.26billion, which represented 48 percent year-over-year growth. However the...
Fahad HFeb 10, 20152 min readRetailers: Priority Is Mobile But Spending “Modest,” Apps “On Back Burner” [A new survey based report from Shop.org and Forrester Research, The State of Online Retailing, identifies retailers’ key initiatives and...
Fahad HFeb 3, 20152 min readWhat 30 Seconds Of Super Bowl Ad Money Would Have Bought Online: 2,542,573,344 ImpressionsA post-game empirical analysis by programmatic ad platform Rocket Fuel shows almost no lift or conversion benefit to Super Bowl...
Fahad HFeb 2, 20152 min readReport: Mobile Users Spend 80 Percent Of Time In Just Five AppsAccording to a recent survey based report from Forrester Research, US and UK smartphone owners “use an average of 24 apps per month but...
Fahad HJan 6, 20152 min readSurvey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015In an attempt to better understand how marketers plan to succeed during the coming year, web presence management firm Conductor surveyed...
Fahad HDec 19, 20141 min readIAB: Online Q3 Ad Revenues Reach Historic High Of $12.4 BillionYesterday the IAB released an interim report saying that US online advertising reached an historic high of $12.4 billion for Q3. Ad...
Fahad HDec 16, 20142 min readSurvey: Just A Third Of Digital Marketers Make Mobile A PriorityIn a survey by Marin Software, just a third of the more than 300 digital marketers polled in the U.S. and UK said they make creating...
Fahad HNov 3, 20142 min readForecast: 30 Percent Of Cyber-Monday Transactions Will Be MobileUsing a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of...
Fahad HOct 20, 20141 min readMobile & Social Ads Power First-Half US Digital Revenues Of $23B [IAB]Today, the IAB announced first half ad revenues for the U.S. market of $23.1 billion. This represents modest 15 percent growth over the...
