Fahad HMay 12, 20141 min readParse.ly: Search Overtakes Social (Again) As Referral Source For Major PublishersIt’s kinda like a heavyweight fight, only without the really expensive pay-per-view and the sweaty athletes filling your big screen TV....
Fahad HApr 29, 20142 min readStudy: Positive Online Sharing Increases Purchase Intent By 9.5%Ever wonder how much that glowing social review from your fans is worth? Turns out it’s anywhere from $0.33 for a non-branded grocery...
Fahad HApr 21, 20141 min readFacebook Extends Its Lead In Social Referral Traffic, Shareaholic Data ShowsFacebook has extended its lead as the leading driver of social media referrals, according to Shareaholic’s first quarter social media...
Fahad HApr 17, 20141 min readInfographic: Which Is The Most Effective Digital Marketing ChannelLooking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some...
Fahad HApr 11, 20142 min readSocial Media, Mobile And YouTube Changing The Nature Of “TV”A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the...
Fahad HApr 11, 20142 min readStudy: Only 16% Of People Use Social Media While Watching Prime Time TVA newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social...
Fahad HApr 10, 20145 min readNative Mobile Apps May Dominate Now, But The Mobile Web Will EndureIf you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have...
Fahad HApr 3, 20142 min readSurvey: Half Of Not-Online Seniors Say They’re Not Missing OutNewly released telephone survey data from the Pew Research Center reflect that Americans over 65 use the internet in much the same way...
Fahad HMar 27, 20142 min readStudy: 30% Of Facebook Users Are Consuming News, But It’s Mostly “Incidental” ConsAccording to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of...
Fahad HMar 20, 20142 min readStudy: Only 20% Of CMOs Use Social Media For Customer EngagementIBM’s latest study revealed only 20 percent of the chief marketing officers polled leveraged social networks to engage with customers as...
Fahad HMar 14, 20141 min readTwitter Study: Photos, Videos Lead To Most RetweetsTweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter. That’s the key...
Fahad HMar 11, 20142 min readChartbeat: Native Ads Aren’t Engaging ReadersWall Street Journal. Facebook and Twitter also have their versions, too (in-stream ads). Beyond this, native ads are also part of the...
Fahad HMar 6, 20142 min readStudy: 60 Percent Of Adults Switch Screens During The Daya 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some...
Fahad HMar 5, 20142 min readTwitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For OscarsAs the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post,...
Fahad HMar 3, 20141 min readSocial Media Predicted 80 Percent Of Big Oscar WinnersLast week, digital marketing firm MintTwist compiled and analyzed social media data to anticipate winners at last night’s Academy Awards....
Fahad HMar 3, 20141 min readOscar Searches And Social Mentions: Who Won The Night?Late last night, Google posted the top Oscar-related search queries — on Twitter. Best supporting actor winner “Jared Leto,” who gave a...
Fahad HFeb 28, 20142 min readFacebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report]Add this to the ongoing debate over whether social or search is driving more traffic to online publishers: new data from Parse.ly shows...
Fahad HFeb 27, 20142 min readSurvey: Of Major Technologies, Social Media Is The Easiest To Give UpBased on a new survey of just over 1,000 US adults, the Pew Research Center has released findings commemorating the 25th anniversary of...
Fahad HFeb 19, 20142 min readReport: 60 Percent Of Internet Access Is Mostly MobileIn a new global Mobile Media Consumption report, ad network InMobi asserts that, outside the US and UK, mobile media time spent...
Fahad HFeb 11, 20142 min readNielsen: More Time On Internet Through Smartphones Than PCsNielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from...
