Fahad HFeb 3, 20152 min readReport: Mobile Ad Revenues Don’t Line Up With Traffic VolumesThe state of mobile advertising is one of contrasts and imbalances according to Opera Mediaworks’ end of year report. It presents data...
Fahad HFeb 3, 20155 min read4 Digital Marketing Strategy Studies: Formats, Trends, Influencers & EngagementSuccess begins with a good plan. A good plan, in turn, begins with research to understand which solutions might offer the best outcomes...
Fahad HFeb 2, 20156 min readThe Tweets, The Ads, The Data: A Recap Of The 2015 Social Super BowlThe Super Bowl needs no introduction, and if you’re a marketer, yesterday was filled with ups and downs both on and off the field. For as...
Fahad HJan 21, 20151 min readSocial Media Is The Least Popular Channel For Customer Service [Survey]Bloomua / Shutterstock.com Each time the calendar starts anew, it seems that we hear that it is finally the time that social media will...
Fahad HJan 13, 20152 min readSurvey: Mobile Integration Makes Other Digital Marketing More EffectiveSocial and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015...
Fahad HDec 31, 20142 min readTop 10 Most Tweeted 2014 Sports Events: Super Bowl No. 1, But World Cup Wins 6 Of The Top 10 SpotsWhen it comes to the most tweeted sporting events of 2014, this year’s FIFA World Cup dominated Twitter. The soccer tournament made up...
Fahad HDec 26, 20142 min readTop 10 Most Tweeted Live TV Events In 2014: Ellen’s Selfie Pushes Oscars To The Top Of The LisWhat do Ellen DeGeneres, Angelina Jolie, Brad Pitt, Meryl Streep, Julia Roberts, Bradley Cooper, Jennifer Lawrence, Lupita Nyong’o, Kevin...
Fahad HDec 19, 20141 min readTop 10 Tweeted TV Shows In 2014: “The Walking Dead” No. 1, But “The Voice” SThe only thing better than watching your favorite television program is tweeting about it scene by scene. This year, “The Walking Dead”...
Fahad HDec 18, 20142 min readReport: Most News Sites Score A “D” For Mobile User ExperienceWhile not yet dominant across the industry, mobile visits to news sites continue to grow. Yet most of the top traditional news sites...
Fahad HDec 16, 20142 min readInfographic: How Twitter Users Love To Watch & Tweet About TVTwitter users love TV. They also love to share socially about the TV shows they’re watching, probably because they believe themselves to...
Fahad HDec 4, 20143 min read“Dark Social” Is Still Nearly 70 Percent Of Sharing ActivityTwo years after Alexis Madrigal coined the term, we’re still largely in the dark about Dark Social. Dark Social, you’ll remember, is that...
Fahad HDec 3, 20142 min readSocial Beats Search In Referral Traffic For Second Time This YearThere’s a chart at the top of BuzzFeed’s interesting new insights site that caught our eye. It shows the social media has surpassed...
Fahad HNov 25, 20141 min readMajority In US Don’t Know What “Privacy Policy” Really MeansMost Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand...
Fahad HNov 14, 20142 min readSurvey: 64 Percent Want Gov’t To Regulate Advertiser Data UseA few years ago Facebook CEO Mark Zuckerberg argued that privacy standards in the US were relaxing. It’s perhaps more accurate to say...
Fahad HNov 13, 20141 min readReport: Nearly 60% Of Video Shares Worldwide Occur On FacebookTaking a look at how the whole world shares video, video metrics company Unruly discovered a large majority of videos shares are...
Fahad HNov 12, 20146 min readHow Individual Identity Influences The Way Audiences Share [Survey Data]From content influencers to “lurkers,” the content that people choose to share online has come to play a major role in how they curate...
Fahad HOct 30, 20142 min readSmartphone M-Commerce Revenues Grew 141 Percent In Q3 — ReportThis morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and...
Fahad HOct 27, 20142 min readFacebook Is Still A Runaway Winner In Social Referral Traffic RaceWhen it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s...
Fahad HOct 20, 20141 min readMobile & Social Ads Power First-Half US Digital Revenues Of $23B [IAB]Today, the IAB announced first half ad revenues for the U.S. market of $23.1 billion. This represents modest 15 percent growth over the...
Fahad HOct 17, 20142 min readIs Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video PlatformSocial media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study...
