The state of mobile advertising is one of contrasts and imbalances according to Opera Mediaworks’ end of year report. It presents data...

Success begins with a good plan. A good plan, in turn, begins with research to understand which solutions might offer the best outcomes...

The Super Bowl needs no introduction, and if you’re a marketer, yesterday was filled with ups and downs both on and off the field. For as...

Bloomua / Shutterstock.com Each time the calendar starts anew, it seems that we hear that it is finally the time that social media will...

Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015...

When it comes to the most tweeted sporting events of 2014, this year’s FIFA World Cup dominated Twitter. The soccer tournament made up...

What do Ellen DeGeneres, Angelina Jolie, Brad Pitt, Meryl Streep, Julia Roberts, Bradley Cooper, Jennifer Lawrence, Lupita Nyong’o, Kevin...

The only thing better than watching your favorite television program is tweeting about it scene by scene. This year, “The Walking Dead”...

While not yet dominant across the industry, mobile visits to news sites continue to grow. Yet most of the top traditional news sites...

Twitter users love TV. They also love to share socially about the TV shows they’re watching, probably because they believe themselves to...

Two years after Alexis Madrigal coined the term, we’re still largely in the dark about Dark Social. Dark Social, you’ll remember, is that...

There’s a chart at the top of BuzzFeed’s interesting new insights site that caught our eye. It shows the social media has surpassed...

Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand...

A few years ago Facebook CEO Mark Zuckerberg argued that privacy standards in the US were relaxing. It’s perhaps more accurate to say...

Taking a look at how the whole world shares video, video metrics company Unruly discovered a large majority of videos shares are...

From content influencers to “lurkers,” the content that people choose to share online has come to play a major role in how they curate...

This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and...

When it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s...

Today, the IAB announced first half ad revenues for the U.S. market of $23.1 billion. This represents modest 15 percent growth over the...

Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study...