If a new survey from Localytics is correct, apps will figure more prominently in future user behavior, but their success is contingent on...

As we approach 2015’s holiday season, the mobile outlook for product sellers is mixed. Mobile ad spending is rising quickly, and...

For the first time in two years, Facebook’s share of the social login market dropped, according to new Gigya data, but the social network...

According to a recent Nielsen “Global Trust in Advertising” report, “branded websites are the second-most-trusted advertising format,...

The Tonight Show starring Jimmy Fallon — a newcomer to the list — made an impressive debut at No. 3. The Tonight Show and Now This News...

Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional...

Given the data about app engagement, much is at stake in the success or failure of a marketer’s mobile app. App users spend more time and...

It’s a social media landslide. The Pew Research Center is out with a new social media survey this week and it finds that 65 percent of...

The comScore August smartphone market share figures are out. Smartphone penetration remains at just over 77 percent in the US....

Quka / Shutterstock.com US mobile millennials are Facebook’s best friends. That’s one of the more interesting findings in a report...

Measurement firm comScore has published a new report on mobile usage and user behavior. The highest-level takeaway is that cross-platform...

Instagram announced today that it now has 400 million MAUs (monthly active users), adding another major milestone for Facebook’s stable...

Millennials are most likely to utilize ad blocking on desktop. Source: Sourcepoint and comScore study. People who use ad blockers are...

It may be premature to call ad blocking a “crisis” for the industry, but it’s obviously an area of significant concern for publishers and...

For the first time in its five-year history, Pinterest has released its user total, and it’s a big round one: 100 million monthly active...

Twin Design / Shutterstock.com TV has resisted the internet in multiple ways that have eluded other media. It has been able to hold on to...

To evaluate engagement data for Super Bowl XLIX video ads that aired during the big game, Unruly polled 1,200 people. On average, 38...

The No. 2 spot was also taken by a brand-new entry to the list. ROC by Monster’s video ad featuring soccer star Cristiano Ronaldo won...

App Annie released a report that presents the most downloaded iPhone and iPad apps and games “of all time.” The company also ranks the...

nevodka / Shutterstock.com Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast...