Fahad HApr 23, 20181 min readWaze and Carto team up for location-based urban intelligenceA ton of location data is being created by the movements of smartphone owners. Much of the attention is on marketing use cases: audience...
Fahad HApr 6, 20182 min readSMB marketing survey finds only 3% use outside agency or vendorBrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending...
Fahad HApr 3, 20182 min readStudy captures new consumer ‘hierarchy of needs’ facing brandsGiven all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to...
Fahad HMar 26, 20181 min readForecast: Digital advertising pulling away from TV on global basisForecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....
Fahad HMar 22, 20181 min readReport: Product discovery, not payments, the real m-commerce bottleneckConventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the...
Fahad HMar 7, 20183 min readPew report: 74% of Facebook users visit the site daily & 51% go several times a dayPew Research has released a new report summarizing social media usage and found, of the 68 percent of Americans using Facebook, 74...
Fahad HMar 5, 20182 min readReport: 5G will drive $12 billion in new mobile commerce revenue by 2021Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report...
Fahad HMar 1, 20182 min readPlaced introduces ‘Placed Insights’ to educate the market about location dataLocation analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better...
Fahad HFeb 21, 20182 min readRetailers with shopping apps now see majority of e-commerce sales from mobileFor many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile...
Fahad HJan 30, 20181 min readSurvey: Amazon, Google top SMB ‘Trust Index’Local business network Alignable released its most recent small business (SMB) Trust Index Report, which reflects net promoter scores...
Fahad HJan 10, 20182 min readClash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million...
Fahad HNov 13, 20172 min readThink calls are dying? The data says they’re notCalls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of...
Fahad HNov 9, 20172 min readReport: Mobile users start with social apps, then move on to browsers and searchVerto Analytics in a new report identifies key digital consumer trends. Among them, the company reports consumer time with digital media...
Fahad HAug 30, 20173 min readSurvey: More consumers seeking to buy directly from brands vs. retailersOne of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials...
Fahad HAug 2, 20171 min readLADbible outperforms UNILAD as most watched video creator with 2.8B video viewsFor all of this year, LADbible and UNILAD have remained the most-watched video creators across the globe, according to Tubular Labs’...
Fahad HApr 19, 20172 min readThe LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creatorFor eight of the last nine months, UNILAD has ranked at the top of Tubular’s list of the most watched video creators, followed by The LAD...
Fahad HApr 14, 20172 min readSurvey surprise: Consumers very forgiving of non-mobile-friendly websitesWhile most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something...
Fahad HMar 29, 20172 min readMobile now accounts for nearly 70% of digital media time [comScore]Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform...
Fahad HMar 1, 20171 min readReports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consA report from Adobe declared the “app boom” is over in developed markets like the US, with a marked decline in app installs. Two new...
Fahad HFeb 28, 20172 min readReport: The PC is over, the ‘app boom’ is, tooThe desktop world is flat, but mobile app installs are down, too. That’s according to a new collection of internet usage stats from...
