
Study: Emotionally Charged Super Bowl Ads Outperformed Spots Featuring Celebrities
Unruly’s The Science of Sharing: Super Bowl XLVIII report evaluated fourteen online video ads from this year’s Super Bowl, and revealed...

Study: Positive Online Sharing Increases Purchase Intent By 9.5%
Ever wonder how much that glowing social review from your fans is worth? Turns out it’s anywhere from $0.33 for a non-branded grocery...

ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views
Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the leading video property in...

Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles
Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a...

Social Media, Mobile And YouTube Changing The Nature Of “TV”
A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the...

The “App-Churn Window”: 60 Pct. Of Users Might Never Return
according to Nielsen. However if companies’ apps don’t engage users quickly and effectively, they may churn — never to return. That’s...

LG, Microsoft Show Some Life In ComScore Smartphone Report
Much like the comScore top 50 internet sites report or its search market share reports, which rarely change much, the firm’s US...

Survey: Half Of Not-Online Seniors Say They’re Not Missing Out
Newly released telephone survey data from the Pew Research Center reflect that Americans over 65 use the internet in much the same way...

Google Has 49 Pct Of Mobile Ad Revs, Just 18 Pct Of Time Spent
Google makes more than its “fair share” of mobile ad revenue based on time spent with Google mobile properties, whereas Facebook’s...

For Mobile App Monetization, Free(mium) Is Winning
According to a survey based study, jointly released by App Annie and IDC this week, the “freemium” model is the most popular way for...

Key Data From Pew’s “State Of News Media” Report
State of the News Media report. A comprehensive “document,” it covers TV, newspapers, magazines, radio and digital. I won’t try to...

Toppling Yahoo, Google Back On Top Of comScore Top 50
After several months that saw Yahoo atop comScore’s top 50 US desktop rankings, Google has reclaimed the number one position. That’s...

Survey: Nearly Half Of Americans Interested In Wearable Tech
told Fortune that it had sold 400,00 watches in 2013 and the company’s investors expect revenues to double this year. According to survey...

Study Confirms Smartphones Now #1 Screen, Beating TV
A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of...

How Users Of Various OSes Differ In Their Online Behavior Over Time
For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These...

Prime Price Hike Hurts Amazon Brand Engagement
Brand Keys Customer Loyalty Engagement leader for online retail. However last week, the brand measurement firm reported that the...

Chartbeat: Native Ads Aren’t Engaging Readers
Wall Street Journal. Facebook and Twitter also have their versions, too (in-stream ads). Beyond this, native ads are also part of the...

Report: Apps Nearly 90 Percent Of Smartphone Internet Time
cross platform report. Among other things it compares time spent with various media. TV remains the king of all media by time spent per...

Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic
Gartner released new estimates of 2013 tablet sales on a global basis. The firm said that Android saw its market share go from 46 percent...
























