
Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker
Bloomua / Shutterstock.com Facebook is for ice bucket challenges. Twitter is for Ferguson, Mo. That’s been the conventional wisdom in the...

Survey: Social Media To Influence Half Of Holiday Shoppers
According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and...

A New Click Through Rate Study For Google Organic Results
Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was...

Study Shows CTRs A False Metric For Mobile Ad Performance
A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for...

Report: 45 Percent Made Retail Purchase After Seeing Mobile Ads
Mobile advertising platform NinthDecimal released its Q2 “audience insights” report. The findings are focused on retail and contain a...

Social Networking Has Shortest, Most Frequent App Sessions
Time with apps is increasing. That’s according to a new analysis from Localytics, which finds that overall time spent with apps has grown...

We’re Watching More Video Online, But Nowhere Near As Much As We Watch TV [Nielsen]
There’s no questioning the rise in online video viewing, but U.S. adults are still watching a lot more video on their television sets...

Survey: More People Trust Google Than The U.S. Gov’t
According to a new survey from privacy management tool MyLife (above), more people trust Google than the U.S. government with their...

Report: Screens, Carrier Networks And Staff Drive Smartphone Sales
Kantar Worldpanel ComTech released a report earlier this month on US smartphone buying patterns. Based on survey data from its large...

Facebook And Social Media Rule The World Of Apps
There are still people waiting for the demise of apps, as a “transitional” phenomenon. They’ll be waiting a long time. If anything mobile...

Mobile Is Rising Star Of The E-Commerce Show
An increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its...

Before Millennials Go Shopping, They Turn To Facebook [Survey]
When millennials want to learn more about local small businesses, they turn to Facebook over other social channels, according to a survey...

Offers, Local Relevance Biggest Drivers Of Mobile Ad Clicks — Study
A new study from Nielsen, xAd and Telmetrics, argues that smartphone and tablet users are becoming increasingly receptive to and engaged...

The Shelf Life Of A Mobile Ad: Shorter Than You May Think
When a user loads a webpage, they aren’t doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that...

Survey: 74% Of U.S. Adults Would Delete Themselves From Search Results If They Could
In the wake of the the Right to Be Forgotten controversy in Europe, Survey Monkey has conducted a survey of online adults (n=210) to...

Comscore: Apps Now Account For Half Of All Digital Media Time
Even if you never looked at a single survey or piece of data you’d know that time spent with smartphones and tablets is growing...

5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing
As more and more users do more and more on their smart phones and tablets, understanding the needs and wants of prospects and customers...

Tablets Vs. Smartphones: Online Engagement Patterns Present Opportunities
Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While...

Trust Vs. Bribes And The Consumer Privacy Paradox
wary of marketers and concerned about tracking and privacy. However, they also want more personalization, relevant ads and are happy to...
























