Report: More than two-thirds of digital media time now mobile, apps 50 percent
According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. That’s up from 44 percent...
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Think smartphones are just about the bottom of the funnel? Think again.
The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and...
Coca-Cola, Nike top lists of Olympics advertisers earning social buzz
lazyllama / Shutterstock.com When it comes to Olympics advertisers earning social and digital buzz, Coca-Cola and Nike took top honors at...
In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion
US mobile ad revenue in 2015 was approximately 35 percent total digital revenue, or $20.8 billion. However, revenue from in-app ads is...
Report: TV time holds, but digital channels dominate for 18- to 49-year-olds
Traditional “live TV” still commands the most time of any media channel, says Nielsen in its first-quarter 2016 Total Audience Report....
Survey: Pre-roll ads are a major barrier to watching online news videos
Everybody knows that online video is huge. Cat videos. Cooking videos. Funny GIFs. Live video on Facebook or Periscope. The list goes on...
Why location is the hottest topic in digital marketing right now
Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location...
Report: Ad blocking users more than double in a year to almost 420 million globally
In August last year, Adobe and PageFair reported that the global number of ad-blocking users had grown from 21 million in 2009 to just...
Study shows mobile users’ ad ambivalence, resistance to push notifications
Late last year, comScore data argued that 80 percent of smartphone app time is being spent in a user’s top three apps. Now a SessionM...
Almost 10 years after the iPhone, marketers still not meeting mobile expectations
Nearly a decade after the introduction of the iPhone, one still hears conference speakers make the same tired “year of mobile” joke. But...
Report: Engagement with branded content on mobile 63% higher vs. PC
It’s now well established that people spend more time with their smartphones than they do with their PCs. The obvious implication of that...
Microsoft’s user-response Pulse platform now supports on-demand video
The live video version of Pulse on CNN Microsoft Pulse is the real-time voting platform that you might have seen on TV, as viewers give...
Nearly 80 percent of social media time now spent on mobile devices
Twin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...
All digital growth now coming from mobile usage — comScore
A new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior....
Report: Simple changes in call handling can drive $100 million more in phone sales
As the shift to mobile has happened, Google has placed more emphasis on calls, and mobile marketing is driving many millions of calls...
Mobile Devices Now Driving 56 Percent Of Traffic To Top Sites — Report
According to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now...
Super Bowl Advertisers Will Reach A Big Audience, But Will They Miss Millennials?
The Super Bowl is arguably the biggest media event of the year. Well over 100 million people in the US will tune in on Sunday. Yet half...
Click-to-Call: 5 Surprising Insights About the Automotive Industry
The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call...
Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are...
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