Fahad HSep 5, 20162 min readReport: More than two-thirds of digital media time now mobile, apps 50 percentAccording to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. That’s up from 44 percent...
Fahad HAug 26, 20162 min readThink smartphones are just about the bottom of the funnel? Think again.The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and...
Fahad HAug 22, 20161 min readCoca-Cola, Nike top lists of Olympics advertisers earning social buzzlazyllama / Shutterstock.com When it comes to Olympics advertisers earning social and digital buzz, Coca-Cola and Nike took top honors at...
Fahad HJul 11, 20162 min readIn-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billionUS mobile ad revenue in 2015 was approximately 35 percent total digital revenue, or $20.8 billion. However, revenue from in-app ads is...
Fahad HJun 27, 20162 min readReport: TV time holds, but digital channels dominate for 18- to 49-year-oldsTraditional “live TV” still commands the most time of any media channel, says Nielsen in its first-quarter 2016 Total Audience Report....
Fahad HJun 16, 20162 min readSurvey: Pre-roll ads are a major barrier to watching online news videosEverybody knows that online video is huge. Cat videos. Cooking videos. Funny GIFs. Live video on Facebook or Periscope. The list goes on...
Fahad HJun 15, 20163 min readWhy location is the hottest topic in digital marketing right nowLocation intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location...
Fahad HMay 31, 20162 min readReport: Ad blocking users more than double in a year to almost 420 million globallyIn August last year, Adobe and PageFair reported that the global number of ad-blocking users had grown from 21 million in 2009 to just...
Fahad HMay 23, 20163 min readStudy shows mobile users’ ad ambivalence, resistance to push notificationsLate last year, comScore data argued that 80 percent of smartphone app time is being spent in a user’s top three apps. Now a SessionM...
Fahad HMay 10, 20162 min readAlmost 10 years after the iPhone, marketers still not meeting mobile expectationsNearly a decade after the introduction of the iPhone, one still hears conference speakers make the same tired “year of mobile” joke. But...
Fahad HMay 5, 20162 min readReport: Engagement with branded content on mobile 63% higher vs. PCIt’s now well established that people spend more time with their smartphones than they do with their PCs. The obvious implication of that...
Fahad HApr 19, 20162 min readMicrosoft’s user-response Pulse platform now supports on-demand videoThe live video version of Pulse on CNN Microsoft Pulse is the real-time voting platform that you might have seen on TV, as viewers give...
Fahad HApr 4, 20161 min readNearly 80 percent of social media time now spent on mobile devicesTwin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...
Fahad HApr 3, 20162 min readAll digital growth now coming from mobile usage — comScoreA new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior....
Fahad HMar 8, 20162 min readReport: Simple changes in call handling can drive $100 million more in phone salesAs the shift to mobile has happened, Google has placed more emphasis on calls, and mobile marketing is driving many millions of calls...
Fahad HFeb 23, 20161 min readMobile Devices Now Driving 56 Percent Of Traffic To Top Sites — ReportAccording to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now...
Fahad HFeb 5, 20161 min readSuper Bowl Advertisers Will Reach A Big Audience, But Will They Miss Millennials?The Super Bowl is arguably the biggest media event of the year. Well over 100 million people in the US will tune in on Sunday. Yet half...
Fahad HJan 26, 20164 min readClick-to-Call: 5 Surprising Insights About the Automotive IndustryThe automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call...
Fahad HJan 19, 20162 min readStudy: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are...
