Fahad HJun 16, 20173 min readLong-form video now makes up majority of time watched across all devicesLong-form video content passed a major milestone last quarter, making up the majority of time watched across every screen — connected...
Fahad HMay 11, 20172 min readUNILAD takes back lead as top video creator in April, but video views down across the boardUNILAD regained the No. 1 spot on Tubular Labs’ top 10 list of the most viewed video creators for April. After eight months in the lead,...
Fahad HApr 14, 20172 min readSurvey surprise: Consumers very forgiving of non-mobile-friendly websitesWhile most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something...
Fahad HMar 29, 20172 min readMobile now accounts for nearly 70% of digital media time [comScore]Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform...
Fahad HMar 14, 20172 min readStudy: Ads in editorial stream beat search, social for visibility and recallMobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads...
Fahad HMar 1, 20171 min readReports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consA report from Adobe declared the “app boom” is over in developed markets like the US, with a marked decline in app installs. Two new...
Fahad HFeb 28, 20172 min readYouTube viewers now consuming 1B hours of video content a dayKaspars Grinvalds / Shutterstock.com YouTube says people around the world are now consuming a billion hours of video content per day on...
Fahad HFeb 22, 20172 min readCase study: Location data outperforms online signals as e-commerce targeting toolLocation data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies...
Fahad HFeb 14, 20171 min readMobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billionFull year US e-commerce spending numbers are out from comScore. In the holiday quarter, consumers spent $109.3 billion online, which was...
Fahad HJan 11, 20172 min readStudy: Gen Z more discriminating, more advertising-resistant than Gen X or YA massive new demographically segmented study from Kantar Millward Brown presents an instructive (and challenging) set of findings for...
Fahad HNov 29, 20161 min readReport: Cyber Monday was the largest e-commerce day in historyAccording to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online,...
Fahad HNov 28, 20162 min readData: Mobile drives majority of Black Friday traffic, but PCs dominate salesThere were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the...
Fahad HNov 22, 20161 min readNielsen: Mobile targeting is getting better, particularly when targets are narrowerThe benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of...
Fahad HNov 18, 20162 min readEuropean survey finds 70 percent of Android owners want pre-installed appsAccording to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an...
Fahad HNov 15, 20161 min read70% of consumers will leave a review for a business when askedA business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most...
Fahad HNov 2, 20161 min readOn a global basis, mobile internet usage surpassed the desktop in OctoberAccording to new data from StatCounter, mobile devices have, for the first time, overtaken the desktop as access points for the internet...
Fahad HOct 20, 20162 min readResearch: location a primary buying consideration for 43 percent of consumersThe consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying...
Fahad HOct 6, 20162 min readReport: on average day, nearly 40 percent of searchers use only smartphonesouh_desire / Shutterstock.com Google released new “cross device” research that provides more evidence of what we already know: a...
Fahad HSep 22, 20161 min readDark social dominates holiday sharing [RadiumOne data]A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most...
Fahad HSep 17, 20162 min readCan the app-retention crisis be addressed with personalized notifications?A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes...
