Long-form video now makes up majority of time watched across all devices
Long-form video content passed a major milestone last quarter, making up the majority of time watched across every screen — connected...
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UNILAD takes back lead as top video creator in April, but video views down across the board
UNILAD regained the No. 1 spot on Tubular Labs’ top 10 list of the most viewed video creators for April. After eight months in the lead,...
Survey surprise: Consumers very forgiving of non-mobile-friendly websites
While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something...
Mobile now accounts for nearly 70% of digital media time [comScore]
Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform...
Study: Ads in editorial stream beat search, social for visibility and recall
Mobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads...
Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ cons
A report from Adobe declared the “app boom” is over in developed markets like the US, with a marked decline in app installs. Two new...
YouTube viewers now consuming 1B hours of video content a day
Kaspars Grinvalds / Shutterstock.com YouTube says people around the world are now consuming a billion hours of video content per day on...
Case study: Location data outperforms online signals as e-commerce targeting tool
Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies...
Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
Full year US e-commerce spending numbers are out from comScore. In the holiday quarter, consumers spent $109.3 billion online, which was...
Study: Gen Z more discriminating, more advertising-resistant than Gen X or Y
A massive new demographically segmented study from Kantar Millward Brown presents an instructive (and challenging) set of findings for...
Report: Cyber Monday was the largest e-commerce day in history
According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online,...
Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the...
Nielsen: Mobile targeting is getting better, particularly when targets are narrower
The benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of...
European survey finds 70 percent of Android owners want pre-installed apps
According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an...
70% of consumers will leave a review for a business when asked
A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most...
On a global basis, mobile internet usage surpassed the desktop in October
According to new data from StatCounter, mobile devices have, for the first time, overtaken the desktop as access points for the internet...
Research: location a primary buying consideration for 43 percent of consumers
The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying...
Report: on average day, nearly 40 percent of searchers use only smartphones
ouh_desire / Shutterstock.com Google released new “cross device” research that provides more evidence of what we already know: a...
Dark social dominates holiday sharing [RadiumOne data]
A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most...
Can the app-retention crisis be addressed with personalized notifications?
A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes...
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