The study surveyed 2,000 random consumers, age 18 and older, who claimed to own a television, smartphone and personal computer or laptop....

Neustar has released its Q1 2014 Media Intelligence Report, based on customer data comprising 28 billion impressions across 152 billion...

Based on the number of views and percentage of organic views versus paid views, Turkish Airlines took the No. 1 spot with its ad...

A new Nielsen study suggests that integrated ad campaigns that incorporate exposures on both TV and online aren’t delivering any better...

Reporting by the Wall Street Journal spotlights some of the latest tactics being used to defraud the booming digital video ad ecosystem....

The report shows some interesting performance metrics for skippable versus non-skippable video ads, which accounted for 32 percent and 68...

According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children...

Times are tough for affiliates. The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating...

Spending on display advertising will soon overtake paid search. That’s according to ZenithOptimedia’s latest global advertising forecast....

Newly released telephone survey data from the Pew Research Center reflect that Americans over 65 use the internet in much the same way...

State of the News Media report. A comprehensive “document,” it covers TV, newspapers, magazines, radio and digital. I won’t try to...

Digital media, and specifically display advertising, is facing a “crisis” even as brand marketers are increasingly serious about shifting...

A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of...

ads from major brands like Amazon, McDonalds, American Express and Ford showing up on 30 percent of the largest sites. Yesterday,...

Nielsen’s latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more...

New research from the IAB and Prosper Insight on Auto Intenders — adults ages 18+ who are planning to buy or lease a car or truck within...

For the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in...

More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse...

report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion....

49 percent of all ad revenues for the quarter — up from 41 percent in Q2. eMarketer today released its latest report on US digital ad...