Mobile advertising platform xAd released data from two studies in the UK with grocery chain ASDA and Starbucks. The data are interesting...

Rising demand for ads in Facebook’s Newsfeed along with more users accessing Facebook on mobile led to dramatic increases in CPMs in...

Making its debut appearance at No. 1, Activia has been named the most shared brand of 2014 on the success of its Shakira “La La La”...

Opera Mediaworks released its 2014 State of Mobile Advertising report today. The report encompasses 90 percent of the top Ad Age global...

With a December 17 release date, “The Hobbit: The Battle of the Five Armies” is set to be a box office hit if you’re going by the most...

Print “circular ads” in newspapers have historically been one of the most effective retail advertising vehicles. And while retail is the...

Samsung’s strong video advertising year continued in September, as it again claimed two spots in YouTube’s top 10 list of most watched...

Real-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary...

Online display advertising had a strong showing in the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the...

EA Sports’ “Madden NFL 15” ad took the No. 1 spot on YouTube’s list of most watched ads in August, earning more than eight-million views....

For video ads, Samsung Mobile was the big winner, taking the No. 1 and No. 3 spots in July. The brand’s two spots — “Galaxy11: The Match...

Global mobile advertising revenue continued to grow rapidly in 2013, nearly doubling its total to 19.3 billion, according to figures...

A new study from Nielsen, xAd and Telmetrics, argues that smartphone and tablet users are becoming increasingly receptive to and engaged...

Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in...

The industry group has hired digital advertising security firm, White Ops, to track and monitor fraud instances throughout August via...

While native advertising has been the hot topic over the past year, it turns out that this ad type may be leaving users feeling burned....

Almost half of the top ten most viral video ads so far this year are World Cup related spots. Analyzing the most popular branded videos...

Even if you never looked at a single survey or piece of data you’d know that time spent with smartphones and tablets is growing...

Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While...

According to Wpromote, photography processing site Shutterfly does the best overall job of online marketing among 500 companies evaluated...