Survey finds most SMB advertisers on Facebook spend less than $50 per month
Generating awareness is the number one marketing scenario for small businesses (SMBs) on Facebook, according to a new survey from local...
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US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high
Another year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a...
Sensing vulnerability, Out-of-Home goes on the attack against digital display
In what appears to be a first, traditional media has gone on the offensive against digital advertising. In a report called This is What...
Top 10 YouTube ads in February: Super Bowl brands dominate & Hyundai leads the pack
Hyundai topped the list with “The Chase,” generating 26 million views. The carmaker saw a combined total of 52.4 million video views in...
Top 10 Video Creators In January: BuzzFeed Tasty Sets New Record With 3B Video Views
BuzzFeed Tasty has set the record for the most video views in a single month, generating three billion total video views across YouTube,...
Survey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROI
More small to medium-sized businesses (SMBs) are devoting more of their resources to digital media, but that may be creating more...
Top 10 YouTube Ads In January: “Clash Of Clans” Takes The Lead 2nd Month In A Row
January’s top ads were dominated by video games and politicians. “Clash of Clans,” “Boom Beach,” “Pokémon,” “Candy Crush” and Drone...
Google Search Partner Network: Friend Or Foe?
The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as...
Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works
The majority of small businesses (SMBs) in the US have fewer than four employees. They struggle to match increasingly complex and...
US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB]
Another quarter, another record for internet advertising revenues. US internet advertising revenues reached $15 billion in Q3 2015,...
Top 10 YouTube Ads Of 2015: Clash Of Clans Ranks No. 1, But Mobile Is The Big Winner
Bloomua / Shutterstock.com YouTube has released its most popular video ads of 2015, with “Revenge” from video game Clash of Clans leading...
Forecast: Digital Spending To Surpass TV In US Next Year, Globally By 2017
Earlier this year, ZenithOptimedia projected that digital advertising would surpass traditional TV advertising by 2020. IPG’s Magna...
IAB: US Internet Ad Revenues Up 19 Percent In First Half of 2015, Driven By Mobile, Social, Video
The second quarter of 2015 generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5 percent year over year,...
Mobile CPMs Now Higher And Growing Faster Than Desktop [Study]
Mobile CPMs are not only growing faster, but they were higher than desktop CPMs in Q3 2015, according to a new study from programmatic...
Consumers More Likely To Trust TV Ads Than Online Video & Search Ads [Nielsen]
After polling more than 30,000 consumers across 60 different countries between February and March of this year, Nielsen found 63 percent...
Facebook Ad Revenues Expected To Grow 42 Percent in 2015, Twitter Growth Estimates Lowered
Instagram is helping to drive Facebook’s continued strong growth in ad revenues. Facebook’s ad revenues are expected to reach $16.29...
Study Finds Both Widespread Programmatic Adoption And Lack Of Understanding How It Works
A new study found large gaps in the numbers of respondents who said they use programmatic (67 percent) compared to the number who say...
More Than 44% Of All Video Plays Happened On A Mobile Device In Q2 2015 [Report]
At six percent, the mobile video growth rate for the second quarter of 2015 was the most modest since Q4 2012, when mobile video views...
App Ad Spend On Facebook Up Nearly 300 Percent In Q2
App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook...
Study Shows 3X Brand Lifts With 5 Best Practices For Native Mobile Video Ads
Opera Mediaworks worked with brands including Carls Jr., HISTORY (Vikings), Adidas, the US Navy, Machine Zone (Game of War), Disney...
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