Study: 90 Percent Use Multiple Screens During The Same Day
They start on smartphones, advance to the PC and perhaps finish tasks on tablets. They watch TV and search on what they’re seeing. They...
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Gap Between Presidential Rivals Narrows In Online Display Ad Race
President Barack Obama has long gotten credit for being particularly online-savvy in his communications and fundraising efforts, and...
Study: Mobile And Video Are Key Drivers Of Apparel Purchases
Just as many are beginning to bulk up their wardrobes for fall and back-to-school, a new study shows the surprising, and growing,...
Is It Time For Facebook Advertisers To Conduct Click Fraud Audits?
To the extent that unqualified clicks are limited to a few over-caffeinated users who click wildly, this isn’t really a big concern —...
IAB UK Study: Interactivity Key With Tablet Ads
Alex Kozloff, Senior Mobile Manager of IAB UK Consumers respond better to tablet ads that are interactive, but, so far, marketers are...
Five Companies Each Showed More Than A Billion Video Ads In June, comScore Says
The numbers come from comScore’s June 2012 Video Metrix service. Google/YouTube led the way with 1.41 billion video ads shown during the...
IAB: Q1 Online Ad Revenues Up 15% Over 2011
President and CEO Randall Rothenberg attributed the increase to marketers’ continued movement of their money online, to follow digital...
Americans Watched Record Amount Of Online Video Ads In April [Report]
latest report from comScore’s Video Metrix service. Video ads, comScore says, represented about one of every five videos watched online...
Report: Social Ad Spending Expected To Double By 2016
new forecast from BIA/Kelsey. The data are from BIA/Kelsey’s U.S. Local Media Forecast, which sees a compound annual growth rate of 21...
Study: Folks With Latest Version of IE Are Most Likely To Click On Ads
A new study by Chitika finds that, among users of Internet Explorer (IE), people with the most updated browser version (IE 10) were most...
Study: For Display Ads Clicks Have “Nearly Zero” Correlation With Conversion
Another study supporting that argument, from comScore and Pretarget, argues that “ad viewability and hover time are more strongly...
IAB & PwC: Online Ad Spending Resumed Pre-Recession Growth Rates In Record 2011
Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010,...
Study: Facebook CPMs Increased 41%, US CPCs Rose 34% Since Q1 Last Year
new global research released by social media agency TBG Digital for the first quarter. In the U.S., average CPM has increased by 11% in...
ComScore: Value And CPMs Are Out Of Whack
Not only are an average of 31% of display ads never even seen, but there’s little to no correlation between the CPMs sites are charging...
Facebook Tops US Display Advertising Now, But Google Is Poised To Take Over In 2013
new eMarketer projections out today — projections that suggest Google’s effort to expand its revenue base beyond search ads is working....
21 Percent Of Ads On News Sites Are House Ads: Pew Study
new report from Pew’s Project for Excellence in Journalism, is that more than one in five ads on news websites are house ads. The...
EMarketer: U.S. Online Ad Spend To Approach $40B This Year
Defying the difficulties plaguing the economy as a whole, interactive advertising in the US is set to grow well above 20% this year,...
Comscore Study Finds 31% Of Display Ads Never Seen
Comscore study of its kind has quantified what percentage of online display ads aren’t even seen by users — an average of 31% and, on...
Facebook Ad Performance Improved In 2011, Study Says
TBG Digital, an ad agency that specializes in Facebook marketing. The TBG study indicates that average cost-per-click (CPC) was up only...
Satisfaction Lower With Mobile Than PC Websites, May Impact Brand Perception
ForeSee Results, which measures customer satisfaction for websites using the American Customer Satisfaction Index methodology, has...
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