Fahad HAug 31, 20122 min readStudy: 90 Percent Use Multiple Screens During The Same DayThey start on smartphones, advance to the PC and perhaps finish tasks on tablets. They watch TV and search on what they’re seeing. They...
Fahad HAug 21, 20121 min readGap Between Presidential Rivals Narrows In Online Display Ad RacePresident Barack Obama has long gotten credit for being particularly online-savvy in his communications and fundraising efforts, and...
Fahad HAug 14, 20123 min readStudy: Mobile And Video Are Key Drivers Of Apparel PurchasesJust as many are beginning to bulk up their wardrobes for fall and back-to-school, a new study shows the surprising, and growing,...
Fahad HAug 2, 20125 min readIs It Time For Facebook Advertisers To Conduct Click Fraud Audits?To the extent that unqualified clicks are limited to a few over-caffeinated users who click wildly, this isn’t really a big concern —...
Fahad HJul 26, 20122 min readIAB UK Study: Interactivity Key With Tablet AdsAlex Kozloff, Senior Mobile Manager of IAB UK Consumers respond better to tablet ads that are interactive, but, so far, marketers are...
Fahad HJul 18, 20121 min readFive Companies Each Showed More Than A Billion Video Ads In June, comScore SaysThe numbers come from comScore’s June 2012 Video Metrix service. Google/YouTube led the way with 1.41 billion video ads shown during the...
Fahad HJun 11, 20121 min readIAB: Q1 Online Ad Revenues Up 15% Over 2011President and CEO Randall Rothenberg attributed the increase to marketers’ continued movement of their money online, to follow digital...
Fahad HMay 18, 20121 min readAmericans Watched Record Amount Of Online Video Ads In April [Report]latest report from comScore’s Video Metrix service. Video ads, comScore says, represented about one of every five videos watched online...
Fahad HMay 15, 20121 min readReport: Social Ad Spending Expected To Double By 2016new forecast from BIA/Kelsey. The data are from BIA/Kelsey’s U.S. Local Media Forecast, which sees a compound annual growth rate of 21...
Fahad HMay 11, 20121 min readStudy: Folks With Latest Version of IE Are Most Likely To Click On AdsA new study by Chitika finds that, among users of Internet Explorer (IE), people with the most updated browser version (IE 10) were most...
Fahad HApr 25, 20122 min readStudy: For Display Ads Clicks Have “Nearly Zero” Correlation With ConversionAnother study supporting that argument, from comScore and Pretarget, argues that “ad viewability and hover time are more strongly...
Fahad HApr 18, 20122 min readIAB & PwC: Online Ad Spending Resumed Pre-Recession Growth Rates In Record 2011Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010,...
Fahad HApr 16, 20122 min readStudy: Facebook CPMs Increased 41%, US CPCs Rose 34% Since Q1 Last Yearnew global research released by social media agency TBG Digital for the first quarter. In the U.S., average CPM has increased by 11% in...
Fahad HMar 27, 20122 min readComScore: Value And CPMs Are Out Of WhackNot only are an average of 31% of display ads never even seen, but there’s little to no correlation between the CPMs sites are charging...
Fahad HFeb 23, 20121 min readFacebook Tops US Display Advertising Now, But Google Is Poised To Take Over In 2013new eMarketer projections out today — projections that suggest Google’s effort to expand its revenue base beyond search ads is working....
Fahad HFeb 13, 20122 min read21 Percent Of Ads On News Sites Are House Ads: Pew Studynew report from Pew’s Project for Excellence in Journalism, is that more than one in five ads on news websites are house ads. The...
Fahad HJan 19, 20121 min readEMarketer: U.S. Online Ad Spend To Approach $40B This YearDefying the difficulties plaguing the economy as a whole, interactive advertising in the US is set to grow well above 20% this year,...
Fahad HJan 18, 20121 min readComscore Study Finds 31% Of Display Ads Never SeenComscore study of its kind has quantified what percentage of online display ads aren’t even seen by users — an average of 31% and, on...
Fahad HJan 16, 20121 min readFacebook Ad Performance Improved In 2011, Study SaysTBG Digital, an ad agency that specializes in Facebook marketing. The TBG study indicates that average cost-per-click (CPC) was up only...
Fahad HJan 12, 20122 min readSatisfaction Lower With Mobile Than PC Websites, May Impact Brand PerceptionForeSee Results, which measures customer satisfaction for websites using the American Customer Satisfaction Index methodology, has...
