Fahad HApr 16, 20132 min readRecord Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First TimeWith the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the...
Fahad HApr 16, 20132 min readReport: Automotive Sector Saw a 377% Increase In Social Video Shares This QuarterUnruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video...
Fahad HApr 12, 20132 min readMobile Video Views Surge 300%; Tablets Fuel Growth And EngagementIt’s no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video...
Fahad HApr 11, 20135 min readKey Learnings On The PLA MarketplaceGoogle’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the...
Fahad HApr 10, 20131 min readSocial Ad Revenue To Grow 18.6% By 2017 [Report]new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to...
Fahad HApr 8, 20132 min readTripAdvisor Proactively Adopts Viewability Standard With “Delayed Ad Call”Advertisers will be charged for an impression only when a user scrolls to the area of the page where the ad is shown. TripAdvisor’s VP...
Fahad HApr 4, 20131 min readAnalyst Firm Forecasts Mobile Local Ad Revenues Will Grow To $9.1 Billion In The Next Four YearsBIA/Kelsey forecasts U.S. mobile local advertising revenue will grow from $1.2 billion in 2012 to $9.1 billion in 2017, experiencing a...
Fahad HMar 22, 20131 min readStudy Finds Rich Media and Video Improves Digital Ad Engagement [DG MediaMind]DG MediaMind released the 2012 Global Benchmarks Report, an analysis of more than 600 billion display ad impressions in 2012 from...
Fahad HMar 18, 20132 min readMicrosoft Study: Multi-Screen Behavior And What It Means For MarketersWe all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to...
Fahad HMar 5, 20131 min readTwitter Likes Promoted Tweet Results, Pushes Brand Surveys Out of BetaThe findings of the beta studies include: Promoted Tweet exposure drove 22% increase in message association Brand favorability saw a 10%...
Fahad HFeb 20, 20132 min readStudy Reveals Brand Marketers Mostly Clueless And Inept At LocalizationActivity in local stores generates much more revenue for brands and national marketers than online conversions. You would think then that...
Fahad HFeb 14, 20133 min readProduct Listing Ads Remain Strong – Paid Search Trends For February 2013Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3%...
Fahad HJan 23, 20133 min readStark Differences: Social Vs. Search Referrals & Ad Clicking BehaviorThe search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A...
Fahad HJan 17, 20133 min readGoogle’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on...
Fahad HJan 15, 20132 min readHow Marketers Can Optimize For Clicks Based On Time Of DayAs we enter 2013, the growth of online advertising continues at a healthy pace. In October 2012, the Interactive Advertising Bureau (IAB)...
Fahad HDec 19, 20121 min readIAB: US Interactive Ad Revenues Hit $9.3 Billion, A Record High, In Q3Internet Advertising revenues in the US continue their upward trajectory, climbing to a record quarterly high of $9.3 billion in the July...
Fahad HOct 17, 20123 min readSurvey: 70 Percent Of SMBs Embrace Social Media, Seemingly Indifferent To Other Marketing ChannelsMerchant Circle (owned by Reply.com) finds that a majority are using social media to promote themselves. Yet only small minorities are...
Fahad HOct 11, 20122 min readIAB: Mobile Ad Revenue Nearly Doubles While Interactive Spend Overall Reaches Record $17BMobile advertising grew 95% from the first half of 2011 to the same period in 2012, though the sector still only represented $1.2 billion...
Fahad HOct 2, 20122 min readIAB Study: Ad-Supported Internet Responsible For 5.1 Million U.S. JobsAt a time when jobs are top of mind in the national consciousness, the Interactive Advertising Bureau (IAB) has released a study showing...
Fahad HSep 20, 20121 min readEMarketer: Google + Facebook Display Share To Climb 23% By 2014Among the two, Google comes in slightly ahead with 15.4% of the market this year ($2.31 billion), compared to Facebook’s 14.4% ($2.16...
