With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the...

Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video...

It’s no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video...

Google’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the...

new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to...

Advertisers will be charged for an impression only when a user scrolls to the area of the page where the ad is shown. TripAdvisor’s VP...

BIA/Kelsey forecasts U.S. mobile local advertising revenue will grow from $1.2 billion in 2012 to $9.1 billion in 2017, experiencing a...

DG MediaMind released the 2012 Global Benchmarks Report, an analysis of more than 600 billion display ad impressions in 2012 from...

We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to...

The findings of the beta studies include: Promoted Tweet exposure drove 22% increase in message association Brand favorability saw a 10%...

Activity in local stores generates much more revenue for brands and national marketers than online conversions. You would think then that...

Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3%...

The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A...

This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on...

As we enter 2013, the growth of online advertising continues at a healthy pace. In October 2012, the Interactive Advertising Bureau (IAB)...

Internet Advertising revenues in the US continue their upward trajectory, climbing to a record quarterly high of $9.3 billion in the July...

Merchant Circle (owned by Reply.com) finds that a majority are using social media to promote themselves. Yet only small minorities are...

Mobile advertising grew 95% from the first half of 2011 to the same period in 2012, though the sector still only represented $1.2 billion...

At a time when jobs are top of mind in the national consciousness, the Interactive Advertising Bureau (IAB) has released a study showing...

Among the two, Google comes in slightly ahead with 15.4% of the market this year ($2.31 billion), compared to Facebook’s 14.4% ($2.16...