Fahad HMay 6, 20152 min readMobile Video Advertising Revenues Much Higher Than Impression Share — ReportYou might still think of Opera as a browser company. However a number of strategic mobile advertising acquisitions over the past few...
Fahad HMay 5, 20151 min readGoogle Says Mobile Search Volumes Pass Desktop, More Effective For App DiscoveryIn a blog post today Google reported that “more Google searches take place on mobile devices than on computers in 10 countries including...
Fahad HApr 30, 20152 min readSize Matters: Phablets Reach 20 Percent Penetration Of Smartphone MarketWhen it comes to smartphones (screen) size matters. According to data from Flurry (Yahoo), so-called phablets now constitute 20 percent...
Fahad HApr 30, 20152 min readE-Commerce: Smartphone Traffic Grows 269 Pct, 90 Pct Of Carts AbandonedSince Black Friday 2014 e-retailers have come to recognize that smartphones are now a major force in online shopping. However conversions...
Fahad HApr 29, 20151 min readMobile-Only Users Surpassed PC-Only Users In March [comScore]ComScore reported today that for the US internet population, in March for the first time, “the number of mobile-only adult internet users...
Fahad HApr 29, 20152 min readSurvey: Millennials Want In-Store Mobile Payments, Not Human CashiersAccording to the US Bureau of Labor Statistics the most common jobs in the country are “retail sales clerk” and “cashier.” The latter...
Fahad HApr 13, 20152 min readReport: Smartphones Reach Nearly 77 Percent Penetration In USOn Friday comScore released its latest US smartphone market-share data (February 2015). It asserts that 76.6 percent of the US mobile...
Fahad HMar 30, 20152 min readMobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated RevenUsing the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider...
Fahad HMar 25, 20151 min readForecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019Forecaster eMarketer has projected that this year mobile ad spending in the US will effectively reach parity with the desktop. By 2019,...
Fahad HMar 24, 20152 min readConnected Experiences: Digital & Content TransformationWhat does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will...
Fahad HMar 20, 20152 min readReport: Mobile Display Ads Outperformed Search In Delivering New Customer CallsA fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving...
Fahad HMar 17, 20153 min readReport: Mobile Best Practices Can Boost Campaign Performance Up To 160 PercentThe Mobile Marketing Association (MMA) is releasing a series of new “Smart Mobile Cross Marketing Effectiveness” studies and data that...
Fahad HMar 15, 20153 min readApple Watch: Even With 70 Percent “Not Interested” Apple Could Still Sell MillionsNow that details about the functions and pricing of the Apple Watch are public, industry observers are speculating about the sales...
Fahad HMar 8, 20151 min readSmartphone Penetration Grows To 76 Percent In US — ReportThe latest comScore smartphone data have arrived but not much has changed. The two noteworthy items in this month’s report are an...
Fahad HMar 2, 20151 min readPandora Captures Mobile Attention Crown From Facebook In JanuaryPandora is now number one in time spent per mobile user per month, beating Facebook, according to comScore. The company shared the data...
Fahad HFeb 24, 20151 min readReport: Apple, Android Now 96 Percent Of Smartphones GloballyAndroid has most of the devices, while Apple generates most of the profits. Together they control the global smartphone market. According...
Fahad HFeb 17, 20151 min readMobile Drives Nearly Half Of E-Commerce Traffic, But PC Still Rules Sales — ReportTraffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital...
Fahad HFeb 16, 20152 min readStudy: Accurate Location Can Boost Mobile Conversions By More Than 2XMobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on...
Fahad HFeb 12, 20151 min readBaidu: In Q4 Mobile Search Revenues Exceeded PC EarningsChinese search engine Baidu reported Q4 revenues of roughly $2.26billion, which represented 48 percent year-over-year growth. However the...
Fahad HFeb 10, 20152 min readRetailers: Priority Is Mobile But Spending “Modest,” Apps “On Back Burner” [A new survey based report from Shop.org and Forrester Research, The State of Online Retailing, identifies retailers’ key initiatives and...
