Bloomua / Shutterstock.com YouTube has released its most popular video ads of 2015, with “Revenge” from video game Clash of Clans leading...

According to comScore’s latest data (October 2015), 78 percent of US mobile subscribers own smartphones. I suspect we’ll reach 80 percent...

Last week, my dental hygienist told me she was taking Monday off “for Cyber Monday.” Not Black Friday, but Cyber Monday. The irony of...

Less than a decade from now most payments will probably be made with apps in phones or smartwatches, using biometric triggers or other...

We learned over the weekend how prominent mobile devices were in the Black Friday shopping melee. And while a growing number of purchases...

Like so many others, Google is putting out holiday shopping data this week. I’m sitting on 40 or more studies and surveys that discuss...

If a new survey from Localytics is correct, apps will figure more prominently in future user behavior, but their success is contingent on...

In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows...

As we approach 2015’s holiday season, the mobile outlook for product sellers is mixed. Mobile ad spending is rising quickly, and...

There are now a variety of ways to determine whether someone who was exposed to an ad visited a store (that includes TV and out-of-home)....

The second quarter of 2015 generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5 percent year over year,...

Call it the “location paradox.” Smartphone owners typically recognize that location improves mobile app experiences, but substantial...

Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional...

Given the data about app engagement, much is at stake in the success or failure of a marketer’s mobile app. App users spend more time and...

Mobile CPMs are not only growing faster, but they were higher than desktop CPMs in Q3 2015, according to a new study from programmatic...

The mobile web and apps are complementary. However they’ve been treated as though they’re mutually exclusive in the press and in most...

Another day, another survey about the gap between consumers’ stated desire for personalization and the ability of retailers to meet that...

The comScore August smartphone market share figures are out. Smartphone penetration remains at just over 77 percent in the US....

Measurement firm comScore has published a new report on mobile usage and user behavior. The highest-level takeaway is that cross-platform...

At six percent, the mobile video growth rate for the second quarter of 2015 was the most modest since Q4 2012, when mobile video views...