Fahad HDec 8, 20162 min readReport: 91 percent would use abandoned apps again if disliked issues addressedMobile apps command about 60 percent of digital media time, according to comScore’s 2016 Mobile App Report. However, that time is...
Fahad HDec 7, 20162 min readReport: iPhone sees sales gains though Android at 75 percent share globallyAndroid remains the dominant operating system globally, with a roughly 75 percent smartphone market share, according to Kantar Worldpanel...
Fahad HNov 29, 20161 min readReport: Cyber Monday was the largest e-commerce day in historyAccording to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online,...
Fahad HNov 28, 20162 min readData: Mobile drives majority of Black Friday traffic, but PCs dominate salesThere were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the...
Fahad HNov 18, 20162 min readEuropean survey finds 70 percent of Android owners want pre-installed appsAccording to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an...
Fahad HNov 11, 20162 min readReport: Most users will need multiple exposures to an app before they downloadHow does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and app-download studies....
Fahad HNov 7, 20161 min readReport: Amazon, HBO Now, Live.com only apps common to top app-install platformsAmong advertisers on the top app-install ad platforms, curiously, there are only a few apps that overlap. That’s according to a new...
Fahad HNov 2, 20161 min readOn a global basis, mobile internet usage surpassed the desktop in OctoberAccording to new data from StatCounter, mobile devices have, for the first time, overtaken the desktop as access points for the internet...
Fahad HOct 19, 20162 min readGoogle shares data on how mobile is set to impact shopping this holidayAlong with a set of recommendations for effectively reaching shoppers on mobile this holiday season, Google published a compilation of...
Fahad HOct 14, 20162 min readWith holiday 2016 approaching, retailers need a mobile wallet strategy ASAPMost retailers are gearing up for holiday sales, and that means many will be seeking to drive mobile app downloads. Most of them will...
Fahad HOct 6, 20162 min readReport: on average day, nearly 40 percent of searchers use only smartphonesouh_desire / Shutterstock.com Google released new “cross device” research that provides more evidence of what we already know: a...
Fahad HSep 17, 20162 min readCan the app-retention crisis be addressed with personalized notifications?A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes...
Fahad HSep 17, 20162 min readNearly 85 percent of smartphone app time concentrated in top five apps — [report]Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular....
Fahad HSep 5, 20162 min readReport: More than two-thirds of digital media time now mobile, apps 50 percentAccording to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. That’s up from 44 percent...
Fahad HAug 26, 20162 min readThink smartphones are just about the bottom of the funnel? Think again.The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and...
Fahad HAug 5, 20162 min readJack In The Box wins the night and other insights from QSR foot traffic reportThe ability to measure real-world foot traffic at scale is leading to very interesting competitive and customer insights. For example,...
Fahad HAug 2, 20161 min readApple owns the tablet market, but Amazon is the growth leaderAccording to new numbers from IDC, the global tablet market is contracting. The market declined 12.3 percent versus a year ago in terms...
Fahad HAug 1, 20163 min readReport: 93 percent of US baseball stadiums have deployed beaconsFfooter / Shutterstock.com When people think of proximity marketing, they tend to think beacons. However, beacons are just one of several...
Fahad HJul 28, 20161 min readApple sells its billionth iPhone, but Samsung gains market shareFollowing its quarterly earnings earlier this week, Apple announced that it had sold its billionth iPhone. Introduced in January 2007,...
Fahad HJul 27, 20162 min readNot just for payments, mobile wallets an underused consumer channel — [survey]Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The...
