Report: 91 percent would use abandoned apps again if disliked issues addressed
Mobile apps command about 60 percent of digital media time, according to comScore’s 2016 Mobile App Report. However, that time is...
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Report: iPhone sees sales gains though Android at 75 percent share globally
Android remains the dominant operating system globally, with a roughly 75 percent smartphone market share, according to Kantar Worldpanel...
Report: Cyber Monday was the largest e-commerce day in history
According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online,...
Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the...
European survey finds 70 percent of Android owners want pre-installed apps
According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an...
Report: Most users will need multiple exposures to an app before they download
How does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and app-download studies....
Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms
Among advertisers on the top app-install ad platforms, curiously, there are only a few apps that overlap. That’s according to a new...
On a global basis, mobile internet usage surpassed the desktop in October
According to new data from StatCounter, mobile devices have, for the first time, overtaken the desktop as access points for the internet...
Google shares data on how mobile is set to impact shopping this holiday
Along with a set of recommendations for effectively reaching shoppers on mobile this holiday season, Google published a compilation of...
With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP
Most retailers are gearing up for holiday sales, and that means many will be seeking to drive mobile app downloads. Most of them will...
Report: on average day, nearly 40 percent of searchers use only smartphones
ouh_desire / Shutterstock.com Google released new “cross device” research that provides more evidence of what we already know: a...
Can the app-retention crisis be addressed with personalized notifications?
A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes...
Nearly 85 percent of smartphone app time concentrated in top five apps — [report]
Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular....
Report: More than two-thirds of digital media time now mobile, apps 50 percent
According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. That’s up from 44 percent...
Think smartphones are just about the bottom of the funnel? Think again.
The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and...
Jack In The Box wins the night and other insights from QSR foot traffic report
The ability to measure real-world foot traffic at scale is leading to very interesting competitive and customer insights. For example,...
Apple owns the tablet market, but Amazon is the growth leader
According to new numbers from IDC, the global tablet market is contracting. The market declined 12.3 percent versus a year ago in terms...
Report: 93 percent of US baseball stadiums have deployed beacons
Ffooter / Shutterstock.com When people think of proximity marketing, they tend to think beacons. However, beacons are just one of several...
Apple sells its billionth iPhone, but Samsung gains market share
Following its quarterly earnings earlier this week, Apple announced that it had sold its billionth iPhone. Introduced in January 2007,...
Not just for payments, mobile wallets an underused consumer channel — [survey]
Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The...
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