Email Marketers Better Prepare For Mobile Opens, New Study Finds
The majority of email messages will be read on mobile devices by the end of 2012, predicts email services firm Return Path. In a...
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Only Android, iPhone Growing, Windows In Decline — comScore
ComScore has released its latest mobile and smartphone market share figures. Based on consumer survey data the company reports that, once...
IAB & PwC: Online Ad Spending Resumed Pre-Recession Growth Rates In Record 2011
Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010,...
More Than 27 Percent Of Emails Are Opened On Mobile Devices (Report)
According to a new report from marketing agency Knotice, more than 27 percent of emails were opened on a mobile device during the second...
Google’s Android Now 50 Percent Of US Smartphone Market — comScore
According to mobile market share numbers released by comScore today Google’s Android OS is now on half the smartphones in the US market....
Pew And Nielsen Say Smartphones Now 50 Percent, When Will ComScore Join The Club?
reported that smartphones were in the hands of 53 percent of US mobile phone owners. Today Nielsen followed, proclaiming that 49.7...
Mobile Apps vs. the Mobile Web: “It Doesn’t Matter to Consumers”
released a new report this morning that wades into the mobile “apps vs. web” debate. It’s positioned as a metaphor or surrogate for a...
American Tablet Owners Buy Entertainment; Europeans Buy News
Getting a nice, shiny new iPad tomorrow? If you buy content to consume on it, chances are it will be music, books or movies, if you’re in...
Do Consumers Really Prefer The Mobile Web To Apps?
blog post that looked at apps and mobile web usage in the retail segment. The post carried the headline, “Retailer Mobile Websites Beat...
US Now Has More Than 100 Million Smartphone Users — comScore
Yesterday comScore released its monthly report on mobile market share among device makers and operating systems. There were no...
Pew: Smartphone Ownership Crosses Symbolic 50 Percent Threshold In US
With several qualifications and caveats, The Pew Internet Project released some new survey data (n=2,253) this morning that indicates 53...
Google’s Smartphone Dominance, Tablet Weakness And Surprising Mobile Ad Numbers
Mobile World Congress is happening in Barcelona, Spain this week. I’d probably be attending but for SMX West starting tomorrow in San...
US Smartphone Share: Android Now 47 Percent, Apple 29 Percent, Others Down
This afternoon comScore released December marketshare data for US smartphones. Android continued its march toward 50 percent penetration,...
Pew Data Underscore The Challenge Of Smartphone-Based “Showrooming” For Traditional Reta
released survey data echoing the earlier findings but offering some additional color and insight into mobile shopper behavior. The Pew...
US Mobile Ad Projections Revised Upward: $2.6 Billion In 2012
In the last several weeks there have been several bullish reports on mobile, culminating in Apple’s blowout holiday quarter where the...
Apple Shames Google With Revenue Numbers
Apple surprised even the most optimistic financial analysts when it released quarterly earnings yesterday afternoon. As you’ve already...
Study: 69 Percent Access The Mobile Internet Daily
releasing research, conducted by Ipsos in September-October of 2011, that shows mobile device adoption and usage trends in five...
Pew: 19 Percent Of Americans Now Own Tablets, eReaders
After a big holiday season the percentage of people owning eReaders and tablets has nearly doubled — from about 10 percent in early...
Satisfaction Lower With Mobile Than PC Websites, May Impact Brand Perception
ForeSee Results, which measures customer satisfaction for websites using the American Customer Satisfaction Index methodology, has...
Who’s Surgin’, Who’s Saggin’: iPhone Or Android?
Some numbers released yesterday by NPD Group suggested that the iPhone was regaining some of the market share it had recently lost to...
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