Fahad HApr 4, 20171 min readAndroid now the world’s dominant OS, surpassing WindowsAccording to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect...
Fahad HMar 29, 20172 min readMobile now accounts for nearly 70% of digital media time [comScore]Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform...
Fahad HMar 14, 20172 min readStudy: Ads in editorial stream beat search, social for visibility and recallMobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads...
Fahad HMar 1, 20171 min readReports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consA report from Adobe declared the “app boom” is over in developed markets like the US, with a marked decline in app installs. Two new...
Fahad HFeb 28, 20172 min readReport: The PC is over, the ‘app boom’ is, tooThe desktop world is flat, but mobile app installs are down, too. That’s according to a new collection of internet usage stats from...
Fahad HFeb 23, 20172 min readFacebook, Google the global app-install leaders, but Twitter wins for retentionAppsFlyer has issued its latest report analyzing the performance of app-install advertising platforms in terms of volume and retention....
Fahad HFeb 22, 20172 min readCase study: Location data outperforms online signals as e-commerce targeting toolLocation data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies...
Fahad HFeb 21, 20172 min readReport: Android app eCPMs beat iOS for first time in Q4In Q4 2016, Android app eCPMs surpassed those of iOS apps for the first time since PubMatic began tracking it two years ago, the company...
Fahad HFeb 17, 20171 min readReports: Digital, especially mobile, driving trillions in offline retail spendingThe $354 billion in 2016 e-commerce sales is small potatoes compared with offline retail spending: over $4.5 trillion, according to US...
Fahad HFeb 14, 20171 min readMobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billionFull year US e-commerce spending numbers are out from comScore. In the holiday quarter, consumers spent $109.3 billion online, which was...
Fahad HFeb 13, 20172 min readReport: more than 13 million proximity sensors now deployed globallyProximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how...
Fahad HJan 23, 20171 min readYahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2Yahoo released fourth quarter and full year earnings this afternoon, beating analyst expectations. The company announced $1.47 billion in...
Fahad HJan 23, 20172 min readSurvey: Mobile devices eclipse PC usage and, in a surprise, drive more conversionsMany industry insiders expect mobile commerce to eclipse PC-based sales in the relatively near future. A new online survey from Fluent...
Fahad HJan 11, 20172 min readStudy: Gen Z more discriminating, more advertising-resistant than Gen X or YA massive new demographically segmented study from Kantar Millward Brown presents an instructive (and challenging) set of findings for...
Fahad HJan 9, 20172 min readFinal holiday figures: $92B in e-commerce, omnichannel retail had big shareThe final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion,...
Fahad HJan 5, 20172 min readGoogle launching free mobile site creation tool in India. Will it come to North America?Google is trying to mobilize Indian small businesses. According to the The Wall Street Journal, Google will introduce a free mobile...
Fahad HJan 4, 20172 min readLenovo debuts Amazon Alexa-powered smart speaker at CESLike Microsoft is doing with Cortana, Amazon is making Alexa available to third-party developers and hardware makers to voice-enable...
Fahad HDec 28, 20161 min readReport: US advertisers spent $17.6 billion on digital ads in Q3According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the...
Fahad HDec 28, 20161 min readTop smartphone apps of 2016: Google and Facebook control 8 out of the top 10 slotsMany top year-end lists are now coming out, and Nielsen has released its ranking of the the top smartphone apps of 2016. In its ranking...
Fahad HDec 21, 20162 min readStudy: 55 percent of mobile dollars wastedA recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile...
