Android now the world’s dominant OS, surpassing Windows
According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect...
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Mobile now accounts for nearly 70% of digital media time [comScore]
Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform...
Study: Ads in editorial stream beat search, social for visibility and recall
Mobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads...
Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ cons
A report from Adobe declared the “app boom” is over in developed markets like the US, with a marked decline in app installs. Two new...
Report: The PC is over, the ‘app boom’ is, too
The desktop world is flat, but mobile app installs are down, too. That’s according to a new collection of internet usage stats from...
Facebook, Google the global app-install leaders, but Twitter wins for retention
AppsFlyer has issued its latest report analyzing the performance of app-install advertising platforms in terms of volume and retention....
Case study: Location data outperforms online signals as e-commerce targeting tool
Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies...
Report: Android app eCPMs beat iOS for first time in Q4
In Q4 2016, Android app eCPMs surpassed those of iOS apps for the first time since PubMatic began tracking it two years ago, the company...
Reports: Digital, especially mobile, driving trillions in offline retail spending
The $354 billion in 2016 e-commerce sales is small potatoes compared with offline retail spending: over $4.5 trillion, according to US...
Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
Full year US e-commerce spending numbers are out from comScore. In the holiday quarter, consumers spent $109.3 billion online, which was...
Report: more than 13 million proximity sensors now deployed globally
Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how...
Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2
Yahoo released fourth quarter and full year earnings this afternoon, beating analyst expectations. The company announced $1.47 billion in...
Survey: Mobile devices eclipse PC usage and, in a surprise, drive more conversions
Many industry insiders expect mobile commerce to eclipse PC-based sales in the relatively near future. A new online survey from Fluent...
Study: Gen Z more discriminating, more advertising-resistant than Gen X or Y
A massive new demographically segmented study from Kantar Millward Brown presents an instructive (and challenging) set of findings for...
Final holiday figures: $92B in e-commerce, omnichannel retail had big share
The final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion,...
Google launching free mobile site creation tool in India. Will it come to North America?
Google is trying to mobilize Indian small businesses. According to the The Wall Street Journal, Google will introduce a free mobile...
Lenovo debuts Amazon Alexa-powered smart speaker at CES
Like Microsoft is doing with Cortana, Amazon is making Alexa available to third-party developers and hardware makers to voice-enable...
Report: US advertisers spent $17.6 billion on digital ads in Q3
According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the...
Top smartphone apps of 2016: Google and Facebook control 8 out of the top 10 slots
Many top year-end lists are now coming out, and Nielsen has released its ranking of the the top smartphone apps of 2016. In its ranking...
Study: 55 percent of mobile dollars wasted
A recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile...
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