
Comscore: Apps Now Account For Half Of All Digital Media Time
Even if you never looked at a single survey or piece of data you’d know that time spent with smartphones and tablets is growing...

5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing
As more and more users do more and more on their smart phones and tablets, understanding the needs and wants of prospects and customers...

Tablets Vs. Smartphones: Online Engagement Patterns Present Opportunities
Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While...

Chipotle Customers Are Smarter Than McDonald’s And Other Insights From Smartphone Data
Where do the smartest QSR customers eat? Where do the wealthiest go? What about the youngest? These questions could previously be...

Nearly 90 Percent Of Google Apps Revenue Coming From “Freemium” Games
Mobile developers have long complained that Google Play doesn’t generate as much revenue for them as the iOS app store. However, a new...

Report: Climbing To 48%, Mobile Email Open Rates Nearly Overtake Desktop in 2013
Dividing its findings per the first half and second half of 2013, the Knotice Mobile Email Opens Report is based on a sampling of 500...

Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent
This morning, the IAB released topline digital ad revenues for Q1 2014 in the U.S .market. The trade group said that revenue hit $11.6...

Highly Targeted Push Messages 293 Percent More Effective — Study
released its latest “Good Push Index” study. It found that an average of 62 percent of mobile users share their location with apps that...

Study: More Than 30 Percent Of Consumers “Mobile Only”
According to the new “Mobile Path to Purchase Study” from xAd and Telmetrics (conducted by Nielsen), mobile devices continue to grow in...

Android To Hit 80 Percent Market Share This Year — Report
Smartphone growth continues according to the latest “shipments share” numbers from IDC. The firm anticipates Android will reach 80...

Smartphone Share: Another Look At Devices Vs. Web Traffic
The headline of today’s Chitika North American smartphone usage report is that Windows Phone has finally and firmly established itself as...

Nearly 75 Percent Of Female Millennials Enrolled In Retail Loyalty Programs
Among top US retailers, Kohl’s enjoys the highest percentage enrollment of Millennials (18 – 33 years old). That’s according to survey...

Mobile Devices Drive 66 Percent Of Email Opens — Report
According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now...

Google+ Breaks Into The Top 15 Mobile Apps — comScore
Yesterday afternoon comScore released its US smartphone and mobile app rankings for March. Interestingly the company appears to have...

Click-Through Rates On Mobile App Ads Reach New Heights, Lead To Record Downloads
In March, click-through rates on ads for mobile adds on iOS devices reached new heights, increasing fivefold from the previous year. CTRs...

Smartphones To Reach 90 Pct. In US, UK By 2016 — Forecast
asserts that the UK market will reach 90 percent smartphone penetration in 2016. The publication cites a separate analysis by Horace...

Report: 70 Percent Of Mobile Ad Revenue Coming From “Interstitials”
China-based mobile ad network appflood.com has released its first report on the state of global mobile advertising (for Android apps)....

Report: Apple, Samsung Lose Ground To Chinese Handset Makers In Q1
New numbers out from Strategy Analytics show that smartphone shipments grew at 33 percent globally in Q1 2014. However market leaders...

Study: Load Times For 69% Of Responsive Design Mobile Sites Deemed “Unacceptable”
While many brands are using responsive design to create websites that deliver a consistent experience across multiple platforms and...
























