Fahad HSep 18, 20142 min readReport: 45 Percent Made Retail Purchase After Seeing Mobile AdsMobile advertising platform NinthDecimal released its Q2 “audience insights” report. The findings are focused on retail and contain a...
Fahad HSep 16, 20141 min readSocial Networking Has Shortest, Most Frequent App SessionsTime with apps is increasing. That’s according to a new analysis from Localytics, which finds that overall time spent with apps has grown...
Fahad HSep 5, 20141 min readReport: Smartphone Shares Flat Ahead Of iPhone 6 LaunchThe monthly smartphone report from comScore has become as “boring” as the search market share report. It now changes very little month...
Fahad HAug 26, 20142 min readReport: Screens, Carrier Networks And Staff Drive Smartphone SalesKantar Worldpanel ComTech released a report earlier this month on US smartphone buying patterns. Based on survey data from its large...
Fahad HAug 21, 20142 min readFacebook And Social Media Rule The World Of AppsThere are still people waiting for the demise of apps, as a “transitional” phenomenon. They’ll be waiting a long time. If anything mobile...
Fahad HAug 20, 20141 min readMobile Is Rising Star Of The E-Commerce ShowAn increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its...
Fahad HAug 20, 20141 min readStudy: Mobile Emails Resulting In More Orders, But Revenue Not Climbing Nearly As FastAccording to a recently released email benchmark study from Yesmail, consumers are making a lot more purchases from emails opened on a...
Fahad HAug 19, 20142 min readReport: Mobile 21 Percent Of E-Commerce, Will Be $84B In 2014Internet Retailer projects that by the end of the year mobile devices will account for 21 percent of e-commerce sales for the “500...
Fahad HAug 19, 20142 min readContrarian Finding: Survey Says More Time With Browser Than AppsIt’s well-established that apps are where users spend the lion’s share of their time on mobile devices — nearly 90 percent of it....
Fahad HAug 13, 20141 min readGlobal Mobile Ad Revenue Hit 19.3B In 2013, Nearly Double Previous YearGlobal mobile advertising revenue continued to grow rapidly in 2013, nearly doubling its total to 19.3 billion, according to figures...
Fahad HAug 7, 20141 min readSmartphone Penetration Likely To Be 75 Percent By Year EndThe latest comScore smartphone subscriber figures are out. They reflect nearly 72 percent smartphone penetration in the US. As recently...
Fahad HJul 30, 20142 min readOffers, Local Relevance Biggest Drivers Of Mobile Ad Clicks — StudyA new study from Nielsen, xAd and Telmetrics, argues that smartphone and tablet users are becoming increasingly receptive to and engaged...
Fahad HJul 24, 20142 min readReport: Progressive Insurance Top Mobile Advertiser Of Q2Mobile analytics provider Adomic released a Q2 mobile advertising report. It covers a range of metrics and issues; among them, top mobile...
Fahad HJul 23, 20142 min readMost Consumers Reject In-Store Mobile Tracking — Or Do They?The large majority of consumers have not had any experience with indoor location or indoor marketing on mobile devices. However there are...
Fahad HJul 15, 20142 min readSurvey: Best Way To Reach Millennials Is On Social MediaSDL a “customer experience” software and services provider has released results of multi-country survey of roughly 1,800 millennials (18...
Fahad HJul 9, 20141 min readReport: Social Sharing On Mobile Devices Surges 30% In Second QuarterAdding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing...
Fahad HJul 9, 20142 min readStudy: Mobile E-Commerce Sales Projected To Reach $50B By End Of 2014Analyzing e-commerce data from more than 100 retailers, 70 million consumers and $10 billion in transactions, Custora found mobile...
Fahad HJul 7, 20142 min readStudy: Only 22 Percent Of Top 200 Apps Using Deep LinksAmong the top 200 mobile apps only 22 percent are using “deep links” from their websites into their mobile apps. This is according to an...
Fahad HJul 7, 20142 min readMobile Ad Revenues To Surpass Newspapers, Magazines, Radio This Year — ForecastAccording to a new forecast from eMarketer, total media spending in the US will see its largest increase in a decade reaching $180.1...
Fahad HJul 4, 20142 min readiPhone Has Largest Market Share Growth Over Past 3 YearsMay smartphone data yesterday. Compared with last month there isn’t much change in the numbers. Android remains the top OS, the iPhone is...
