Report: 45 Percent Made Retail Purchase After Seeing Mobile Ads
Mobile advertising platform NinthDecimal released its Q2 “audience insights” report. The findings are focused on retail and contain a...
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Social Networking Has Shortest, Most Frequent App Sessions
Time with apps is increasing. That’s according to a new analysis from Localytics, which finds that overall time spent with apps has grown...
Report: Smartphone Shares Flat Ahead Of iPhone 6 Launch
The monthly smartphone report from comScore has become as “boring” as the search market share report. It now changes very little month...
Report: Screens, Carrier Networks And Staff Drive Smartphone Sales
Kantar Worldpanel ComTech released a report earlier this month on US smartphone buying patterns. Based on survey data from its large...
Facebook And Social Media Rule The World Of Apps
There are still people waiting for the demise of apps, as a “transitional” phenomenon. They’ll be waiting a long time. If anything mobile...
Mobile Is Rising Star Of The E-Commerce Show
An increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its...
Study: Mobile Emails Resulting In More Orders, But Revenue Not Climbing Nearly As Fast
According to a recently released email benchmark study from Yesmail, consumers are making a lot more purchases from emails opened on a...
Report: Mobile 21 Percent Of E-Commerce, Will Be $84B In 2014
Internet Retailer projects that by the end of the year mobile devices will account for 21 percent of e-commerce sales for the “500...
Contrarian Finding: Survey Says More Time With Browser Than Apps
It’s well-established that apps are where users spend the lion’s share of their time on mobile devices — nearly 90 percent of it....
Global Mobile Ad Revenue Hit 19.3B In 2013, Nearly Double Previous Year
Global mobile advertising revenue continued to grow rapidly in 2013, nearly doubling its total to 19.3 billion, according to figures...
Smartphone Penetration Likely To Be 75 Percent By Year End
The latest comScore smartphone subscriber figures are out. They reflect nearly 72 percent smartphone penetration in the US. As recently...
Offers, Local Relevance Biggest Drivers Of Mobile Ad Clicks — Study
A new study from Nielsen, xAd and Telmetrics, argues that smartphone and tablet users are becoming increasingly receptive to and engaged...
Report: Progressive Insurance Top Mobile Advertiser Of Q2
Mobile analytics provider Adomic released a Q2 mobile advertising report. It covers a range of metrics and issues; among them, top mobile...
Most Consumers Reject In-Store Mobile Tracking — Or Do They?
The large majority of consumers have not had any experience with indoor location or indoor marketing on mobile devices. However there are...
Survey: Best Way To Reach Millennials Is On Social Media
SDL a “customer experience” software and services provider has released results of multi-country survey of roughly 1,800 millennials (18...
Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter
Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing...
Study: Mobile E-Commerce Sales Projected To Reach $50B By End Of 2014
Analyzing e-commerce data from more than 100 retailers, 70 million consumers and $10 billion in transactions, Custora found mobile...
Study: Only 22 Percent Of Top 200 Apps Using Deep Links
Among the top 200 mobile apps only 22 percent are using “deep links” from their websites into their mobile apps. This is according to an...
Mobile Ad Revenues To Surpass Newspapers, Magazines, Radio This Year — Forecast
According to a new forecast from eMarketer, total media spending in the US will see its largest increase in a decade reaching $180.1...
iPhone Has Largest Market Share Growth Over Past 3 Years
May smartphone data yesterday. Compared with last month there isn’t much change in the numbers. Android remains the top OS, the iPhone is...
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