Forecast: 30 Percent Of Cyber-Monday Transactions Will Be Mobile
Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of...
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Have We Reached “Peak Android”?
Just as Google’s US search market share seems to have topped out at about 67 percent, Android’s global market share may also have peaked...
Windows Phones Flat As Xiaomi Becomes Globe’s Third Largest OEM
In something of a surprise Android-based smartphone maker Xiaomi has overtaken LG to become the world’s third largest OEM after Samsung...
Smartphone M-Commerce Revenues Grew 141 Percent In Q3 — Report
This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and...
Wojcicki Says 50% Of YouTube’s Traffic Now Coming From Mobile Phones & Tablets
Bloomua / Shutterstock.com During this week’s Code/Mobile Conference in Half Moon Bay, California, YouTube CEO Susan Wojcicki confirmed...
Getting Mobile Wrong Has Real Consequences For Sales, Brand
Roughly 6,000 adults from six countries, representing a mix of new and more mature mobile markets (China, India, Brazil, the US, UK,...
Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models
The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile...
Mobile Ads Report: Android Women Click More, iOS Women Spend More
Women (moms in particular) are probably the most important target audience online. Various data sources argue that adult women with...
The Shifting Landscape Of Mobile
If you’ve been keeping your eyes open, the shift to a mobile-first world should come as no surprise. Even beyond the data itself, all you...
Android Closing Gap In Mobile Ad Revenue, Up 3 Percent In Q3 To 41.8 Pct. [Report]
Opera Mediaworks released its 2014 State of Mobile Advertising report today. The report encompasses 90 percent of the top Ad Age global...
What Apple Pay Means For E-Commerce Marketers
What is common to McDonald’s, Whole Foods, Nike, Starwood, Groupon, and Uber? Answer: They are all launch partners of Apple Pay, Apple’s...
Mobile & Social Ads Power First-Half US Digital Revenues Of $23B [IAB]
Today, the IAB announced first half ad revenues for the U.S. market of $23.1 billion. This represents modest 15 percent growth over the...
10 Key Mobile/Location-Based Stats That Marketers Need
And while smartphones and tablets have been around for several years now, we are starting to reach a tipping point on many fronts where...
Survey: 82 Percent Use Retail Circulars Before In-Store Shopping
Print “circular ads” in newspapers have historically been one of the most effective retail advertising vehicles. And while retail is the...
3 Mobile Trends Key To Successful Marketing Going Forward
https://www.flickr.com/photos/blakespot/6860486028 As we approach the holiday season, you’ll be hearing plenty about the impact of mobile...
Samsung Drives Nearly 60 Percent Of Android Traffic
According to new data from ad network Chitika, Samsung Galaxy devices are responsible for almost 60 percent of North American Android...
Survey: Social Media To Influence Half Of Holiday Shoppers
According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and...
Samsung Still Driving Android Sales But iPhone 6 Could Topple Brand
The new U.S. smartphone marketshare figures are out from comScore. The data are all pre-iPhone 6. We won’t know until next month...
MMA: Mobile Spend Could Reach $220B Within Decade
Mobile trade group the MMA released a document today that argues mobile marketing spending could — indeed should — reach something like...
Study Shows CTRs A False Metric For Mobile Ad Performance
A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for...
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