Report: U.S. Smartphone Penetration Now At 75 Percent
Nearly 75 percent (74.9 percent) of mobile subscribers in the U.S. now own smartphones. In December 2013, U.S. smartphone penetration was...
top of page
Search
Download Analysis Shows Super Bowl Ads “Worked” For Game Developers
Following the Super Bowl there were a number of “was it worth it?” analyses that came out. They all used different metrics, such as...
Report: iPhone Took Share From Android In All Markets But Japan
Fourth quarter data from Kantar Worldpanel ComTech asserts that the iPhone’s market share has grown across key markets, including the US,...
The State Of iPhone In 2015: The Stats Marketers Need To Know
A year’s time seems much longer in the mobile space. It’s tough to believe that one year ago Samsung’s Galaxy S5 was still months away...
Report: Mobile Ad Revenues Don’t Line Up With Traffic Volumes
The state of mobile advertising is one of contrasts and imbalances according to Opera Mediaworks’ end of year report. It presents data...
Report: Mobile Users Spend 80 Percent Of Time In Just Five Apps
According to a recent survey based report from Forrester Research, US and UK smartphone owners “use an average of 24 apps per month but...
Massive Exposure, Minimal Impact: Doubts About Super Bowl Ad Effectiveness
There’s no question that Super Bowl ads are often very clever, entertaining, engaging and sometimes even “powerful.” Many of these...
Growth In Android-To-iPhone “Switchers” Coming From Outside US
Powered in part by the popularity of the iPhone 6 and 6 Plus in China, Apple delivered amazing quarterly results this week, selling...
Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention
According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The...
AAPL Earnings Preview: Samsung Gains On iPad, But Apple Still Dominates
Apple is scheduled to announce quarterly revenues this afternoon. All eyes will be on the number of iPhones sold but also on iPads and...
Compare Search, Social & Display Performance On Mobile & Desktop [Report]
In its Q4 2014 Benchmark Report, Marin Software looked at performance by device across social, display and search campaigns running...
82% Of Sites Use Responsive Web Design In 2015? Try 11.8%
Depending upon who you ask, responsive web design is either used by 82% of webmasters or 11.8% of webmasters. Recently on Google+, the...
Study: Despite “Time Spent” Gap, Mobile Web Just As Important As Apps
Almost 90 percent of mobile internet time is spent in apps. This finding has been independently published by comScore, Nielsen and other...
Survey: Mobile Integration Makes Other Digital Marketing More Effective
Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015...
Report: Google Play Finally Passes iOS App Store In Number Of Apps, Developers
According to data from appFigures, Google Play finally passed The App Store (Apple) in number of total mobile apps. It thus also makes...
The Mobile Majority: 60 Percent Of Holiday Traffic Came From Mobile, Says Target
Both Amazon and Target released holiday shopping related statistics this week. Most striking was Target’s statement that a majority of...
Report: Facebook’s Mobile Reach Declines But Its Messenger App Soars
Denys Prykhodov / Shutterstock.com This evening, comScore reported November U.S. smartphone market share estimates. As with PC search...
Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed
If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce...
How Usage Of Retailer Mobile Apps Evolved In Holiday 2014 [Data]
Mobile engagement is the fastest moving target marketers have ever faced. Its pace of adoption is growing exponentially faster than any...
Report: iPhone 6 Drives Share Gains Across Most Global Markets
A new report from Kantar Worldpanel ComTech shows meaningful iPhone sales gains across most major global markets. According to the data,...
bottom of page