Fahad HJun 12, 20192 min readSurvey finds 89% of marketers seeing increased sales using location dataLast year, Lawless Research and Factual found 87% of marketers were using location data or targeting in their marketing campaigns. A new...
Fahad HNov 27, 20182 min readFrom Black Friday to Cyber Monday, consumers spend more than $4 billion on mobileOver this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten...
Fahad HNov 21, 20182 min readNearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobileAccording to the National Retail Federation, 164 million Americans will be shopping online and in physical stores over the five day...
Fahad HSep 20, 20182 min readReport: Digital now makes up 51% of US ad spendingMagna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and...
Fahad HAug 23, 20182 min readSurvey: Teens cutting back on mobile screen, social media timeAccording to a new survey from Pew Research Center, teens are cutting back on mobile phone and social media usage. Parents, not so much....
Fahad HJun 20, 20183 min readAfter data leak, 3 of 4 US carriers vow to stop selling user location to third partiesIf mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be...
Fahad HMay 31, 20182 min readHave we reached peak smartphone, and what does that mean for marketers?Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday. Amidst the barrage of...
Fahad HApr 23, 20181 min readWaze and Carto team up for location-based urban intelligenceA ton of location data is being created by the movements of smartphone owners. Much of the attention is on marketing use cases: audience...
Fahad HApr 11, 20181 min readNative will dominate display spending in 2018According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in...
Fahad HMar 26, 20181 min readForecast: Digital advertising pulling away from TV on global basisForecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....
Fahad HMar 5, 20182 min readReport: 5G will drive $12 billion in new mobile commerce revenue by 2021Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report...
Fahad HMar 1, 20182 min readPlaced introduces ‘Placed Insights’ to educate the market about location dataLocation analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better...
Fahad HFeb 21, 20182 min readRetailers with shopping apps now see majority of e-commerce sales from mobileFor many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile...
Fahad HNov 13, 20172 min readThink calls are dying? The data says they’re notCalls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of...
Fahad HNov 9, 20172 min readReport: Mobile users start with social apps, then move on to browsers and searchVerto Analytics in a new report identifies key digital consumer trends. Among them, the company reports consumer time with digital media...
Fahad HAug 15, 20171 min readReport: ‘Asset tracking’ now a primary use case for indoor location and beaconsProximity and beacon data platform Unacast has released its Q2 Proximity.Directory report. The report goes beyond marketing use cases to...
Fahad HAug 14, 20171 min readNew research shows Hispanic millennial shoppers are ‘a driving force’ of US economyThe US Hispanic population includes 59 million Americans, and more than 40 percent are millennials. That means that a wide margin of the...
Fahad HJun 23, 20171 min readTop 15 smartphone apps becoming a static list owned by Google, Facebook, AppleA new report from MomentFeed argues that “over 80 percent of consumer time on mobile devices is now spent on the apps, websites and...
Fahad HJun 1, 20172 min read5 key e-commerce & retail trends from Mary Meeker’s Internet Trends reportKleiner Perkins venture partner Mary Meeker released her annual Internet Trends report on Wednesday. In total, the report comprises 355...
Fahad HApr 14, 20172 min readSurvey surprise: Consumers very forgiving of non-mobile-friendly websitesWhile most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something...
