Survey finds 89% of marketers seeing increased sales using location data
Last year, Lawless Research and Factual found 87% of marketers were using location data or targeting in their marketing campaigns. A new...
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From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
Over this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten...
Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile
According to the National Retail Federation, 164 million Americans will be shopping online and in physical stores over the five day...
Report: Digital now makes up 51% of US ad spending
Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and...
Survey: Teens cutting back on mobile screen, social media time
According to a new survey from Pew Research Center, teens are cutting back on mobile phone and social media usage. Parents, not so much....
After data leak, 3 of 4 US carriers vow to stop selling user location to third parties
If mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be...
Have we reached peak smartphone, and what does that mean for marketers?
Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday. Amidst the barrage of...
Waze and Carto team up for location-based urban intelligence
A ton of location data is being created by the movements of smartphone owners. Much of the attention is on marketing use cases: audience...
Native will dominate display spending in 2018
According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in...
Forecast: Digital advertising pulling away from TV on global basis
Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....
Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report...
Placed introduces ‘Placed Insights’ to educate the market about location data
Location analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better...
Retailers with shopping apps now see majority of e-commerce sales from mobile
For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile...
Think calls are dying? The data says they’re not
Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of...
Report: Mobile users start with social apps, then move on to browsers and search
Verto Analytics in a new report identifies key digital consumer trends. Among them, the company reports consumer time with digital media...
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Proximity and beacon data platform Unacast has released its Q2 Proximity.Directory report. The report goes beyond marketing use cases to...
New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
The US Hispanic population includes 59 million Americans, and more than 40 percent are millennials. That means that a wide margin of the...
Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
A new report from MomentFeed argues that “over 80 percent of consumer time on mobile devices is now spent on the apps, websites and...
5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
Kleiner Perkins venture partner Mary Meeker released her annual Internet Trends report on Wednesday. In total, the report comprises 355...
Survey surprise: Consumers very forgiving of non-mobile-friendly websites
While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something...
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