Fahad HOct 30, 20142 min readNew Study From CMO Council Spotlights Benefits & Challenges Of CMO-Owned Technology StrategyAfter surveying 150 senior marketing executives, a new study from The CMO Council found nearly 30 percent of the CMOs who manage and...
Fahad HOct 16, 20143 min readSurvey: 77% Of B2C Marketers Use Content Marketing, But 21% Fail To Track Its ROIIn a follow up to its B2B Content Marketing survey results, the Content Marketing institute released its B2C Content Marketing report,...
Fahad HOct 15, 20144 min readThe 9 Biggest Pitfalls You’ll Face With Content Marketing CreativeThis morning, I attempted to answer the question, “How many links are built from the average content marketing campaign?” I was surprised...
Fahad HOct 9, 20141 min readApple, Google Top Two Global Brands On Interbrand ListApple is the world’s top brand according to branding consultancy Interbrand. That’s followed by Google in the number two position, with...
Fahad HOct 8, 20143 min readStudy: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At ItAccording to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content...
Fahad HOct 1, 20141 min readA New Click Through Rate Study For Google Organic ResultsAdvanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was...
Fahad HAug 27, 20142 min readVideo Marketing Survey: 71% Say Video Conversion Rates Outperform Other Marketing ContentMarketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a...
Fahad HAug 20, 20146 min readSurvey Of 500+ Publishers Reveals How They Want To Be PitchedSeveral months ago, I read an interesting study on publisher outreach. The writer had surveyed 100 bloggers in the food/parenting niche...
Fahad HJul 15, 20142 min readSurvey: Best Way To Reach Millennials Is On Social MediaSDL a “customer experience” software and services provider has released results of multi-country survey of roughly 1,800 millennials (18...
Fahad HJun 20, 20141 min readMost Retailers Get “D” Grade On Digital Marketing ScorecardAccording to Wpromote, photography processing site Shutterfly does the best overall job of online marketing among 500 companies evaluated...
Fahad HJun 20, 20141 min readStudy: 56% Of Viewers Skip Online Video Ads & 46% Say Any Ad Over 15-Seconds Is Too LongThe study surveyed 2,000 random consumers, age 18 and older, who claimed to own a television, smartphone and personal computer or laptop....
Fahad HJun 19, 20143 min readInteractive Content: The Successor Of The Landing PageI’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the...
Fahad HMay 29, 20141 min readGoogle Publishes Less Than Stellar Workforce Diversity Stats, Admits “We’re Not Where WeAccording to Google’s findings, female employees make up only 30 percent of the company’s overall staff. When reviewing employee...
Fahad HMay 28, 20143 min readWhat To Expect And How To Prepare As The U.S. Mobile Landscape MaturesThe tide rose, we’re standing waist deep, and, as the landscape steadies, the short-term shifts have become less dramatic. To get away...
Fahad HMay 23, 20141 min readStudy: Google Rated Top Company By Employees For Compensation & BenefitsCareer community site Glassdoor.com ranked the Top 25 Companies for Compensation & Benefits based on surveys and feedback from US...
Fahad HMay 7, 20141 min readApple Beats Staples: Ranks No. 2 On Internet Retailer’s List Of E-Commerce Sales LeadersThe report claims Apple’s leap into the No. 2 position is a result of Internet Retailer’s recent decision to include Apple’s online...
Fahad HApr 29, 20142 min readStudy: Positive Online Sharing Increases Purchase Intent By 9.5%Ever wonder how much that glowing social review from your fans is worth? Turns out it’s anywhere from $0.33 for a non-branded grocery...
Fahad HApr 28, 20142 min readReport: Driven By EU Sales, iPhone Regains Share In Q1data from Kantar Worldpanel ComTech, the iPhone has regained some market share with strong sales in Europe, Japan and Australia in the...
Fahad HApr 17, 20141 min readInfographic: Which Is The Most Effective Digital Marketing ChannelLooking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some...
Fahad HApr 11, 20142 min readStudy: Only 16% Of People Use Social Media While Watching Prime Time TVA newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social...
