New Study From CMO Council Spotlights Benefits & Challenges Of CMO-Owned Technology Strategy
After surveying 150 senior marketing executives, a new study from The CMO Council found nearly 30 percent of the CMOs who manage and...
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Survey: 77% Of B2C Marketers Use Content Marketing, But 21% Fail To Track Its ROI
In a follow up to its B2B Content Marketing survey results, the Content Marketing institute released its B2C Content Marketing report,...
The 9 Biggest Pitfalls You’ll Face With Content Marketing Creative
This morning, I attempted to answer the question, “How many links are built from the average content marketing campaign?” I was surprised...
Apple, Google Top Two Global Brands On Interbrand List
Apple is the world’s top brand according to branding consultancy Interbrand. That’s followed by Google in the number two position, with...
Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It
According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content...
A New Click Through Rate Study For Google Organic Results
Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was...
Video Marketing Survey: 71% Say Video Conversion Rates Outperform Other Marketing Content
Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a...
Survey Of 500+ Publishers Reveals How They Want To Be Pitched
Several months ago, I read an interesting study on publisher outreach. The writer had surveyed 100 bloggers in the food/parenting niche...
Survey: Best Way To Reach Millennials Is On Social Media
SDL a “customer experience” software and services provider has released results of multi-country survey of roughly 1,800 millennials (18...
Most Retailers Get “D” Grade On Digital Marketing Scorecard
According to Wpromote, photography processing site Shutterfly does the best overall job of online marketing among 500 companies evaluated...
Study: 56% Of Viewers Skip Online Video Ads & 46% Say Any Ad Over 15-Seconds Is Too Long
The study surveyed 2,000 random consumers, age 18 and older, who claimed to own a television, smartphone and personal computer or laptop....
Interactive Content: The Successor Of The Landing Page
I’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the...
Google Publishes Less Than Stellar Workforce Diversity Stats, Admits “We’re Not Where We
According to Google’s findings, female employees make up only 30 percent of the company’s overall staff. When reviewing employee...
What To Expect And How To Prepare As The U.S. Mobile Landscape Matures
The tide rose, we’re standing waist deep, and, as the landscape steadies, the short-term shifts have become less dramatic. To get away...
Study: Google Rated Top Company By Employees For Compensation & Benefits
Career community site Glassdoor.com ranked the Top 25 Companies for Compensation & Benefits based on surveys and feedback from US...
Apple Beats Staples: Ranks No. 2 On Internet Retailer’s List Of E-Commerce Sales Leaders
The report claims Apple’s leap into the No. 2 position is a result of Internet Retailer’s recent decision to include Apple’s online...
Study: Positive Online Sharing Increases Purchase Intent By 9.5%
Ever wonder how much that glowing social review from your fans is worth? Turns out it’s anywhere from $0.33 for a non-branded grocery...
Report: Driven By EU Sales, iPhone Regains Share In Q1
data from Kantar Worldpanel ComTech, the iPhone has regained some market share with strong sales in Europe, Japan and Australia in the...
Infographic: Which Is The Most Effective Digital Marketing Channel
Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some...
Study: Only 16% Of People Use Social Media While Watching Prime Time TV
A newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social...
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