Fahad HMar 27, 20122 min readDiscounts Drive Email & Facebook Signups; Too Much Contact Drives Them Away, Study SaysA new study from email provider Constant Contact and Chadwick Martin Bailey shows that the chance to get discounts and special offers is...
Fahad HMar 21, 20122 min readStudy: Email Deliverability Dropped Precipitously In Second Half of 2011 For First TimeFewer emails — only 76.5% — landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that...
Fahad HFeb 7, 20121 min readBiggest Threats To Email Marketing? Social Media & Kids Texting [Survey]2012: Email in Action study from eConsultancy and the Direct Marketing Association. Conducted in the fourth quarter of 2011, the survey...
Fahad HJan 31, 20123 min readSeeking To Banish “Distraction” Microsoft Replaces Hotmail Display Ads With DealsNot all Hotmail users will see the new ads immediately. Microsoft is doing a pilot in which it’s testing consumer response to deals ads...
Fahad HJan 23, 20121 min readInfographic: How Social Media Links Help Email MarketingAre you including ways for people to share what you’re emailing them about? If not, think again. Adding a way to share your emailed...
Fahad HDec 22, 20111 min readHere Are The Top Mobile Call Spammers Of 2011top 10 call spammers” of 2011. In compiling the list WhitePages analyzed almost 50 million “unsolicited calls or texts” to its mobile...
Fahad HDec 2, 20111 min readSurvey: More People Enjoy Getting Direct Mail From Brands Than EmailThe data come from a new Epsilon study, The Formula for Success: Preference and Trust, just released this week. A total of 4,800 U.S. and...
