Fahad HSep 27, 20134 min readBudgeting For Email Marketing: How To Invest In The “Killer App”Last week at the ExactTarget Connections Conference, I had that the opportunity to meet Forrester analyst Shar vanBoskirk. Like most in...
Fahad HSep 6, 20132 min readMobile Email Opens Hit 50%, iPad Drives Most Mobile Email Transactions [Report]The Q2 Email Benchmark Study released by Experian Marketing Services this week is yet another indicator of consumers’ shifting their...
Fahad HSep 5, 20132 min readGmail Tabs Get Most Positive Reaction By Young Millenials, But Half Check Promotions Less Than Once According to a new study by marketing software firm StrongView (formerly StrongMail), half of young millenials (users aged 18 to 24)...
Fahad HAug 13, 20132 min readStudy: 75% Of Smartphone Owners “Highly Likely” To Delete Emails They Can’t Read OWith the help of research firm Chadwick Martin Bailey, Constant Contact surveyed 1,497 smartphone owners to gain deeper insights into...
Fahad HJul 17, 20131 min readInfographic: What People Put Into Their Email SignaturesThe email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an...
Fahad HApr 18, 20132 min readEmail Marketing Metrics Study Identifies Top Performers & Sets Industry BenchmarksSilverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S....
Fahad HApr 2, 20133 min readSurvey: Small & Midsize Businesses Are Spending The Majority Of Their Marketing Budgets On EmaiEdge Research was commissioned by iContact, an email service provided by Vocus, to conduct an independent study surveying 601 email...
Fahad HMar 6, 20135 min readWhen Subscribers Stop Opening EmailsAs you continue to send marketing emails over time, your list continues to grow, and your engagement metrics continue to drop. Over time,...
Fahad HFeb 21, 20131 min readDespite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For ItOn one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number...
Fahad HFeb 19, 20131 min readMobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013That’s according to the latest bi-annual report from the digital marketing agency Knotice, which is based on a sampling of 500 million...
Fahad HJan 9, 20135 min readEmail Marketing Equals Dollar SignsOpen and click-through rates are common metrics used to evaluate the success of email campaigns. But we all know that for retailers,...
Fahad HDec 14, 20122 min readSurvey: 91 Percent Have Gone Into Stores Because Of Online PromotionThough most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local...
Fahad HDec 13, 20122 min readStudies: As Mobile Email Usage Soars, Marketers Budget More For Email, Mobile And SocialNext year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today....
Fahad HSep 19, 20123 min readSurvey: 49 Percent Of SMBs To Incorporate Mobile Into Marketing Efforts Next YearA new survey sponsored by mobile lead-gen provider Pontiflex found that 49 percent of small businesses (SMBs) are “somewhat likely or...
Fahad HSep 10, 20122 min readReport: Mobile Now Driving 36 Percent Of All Email OpensReading email is one of the primary activities of smartphone owners. Indeed, several reports over the past year have indicated that more...
Fahad HJul 23, 20121 min readE-mail Open Rates Declining, Click-Through Rates Rising [Study]The findings are included in Silverpop’s 2012 Email Marketing Metrics Benchmark Study, and include analysis of e-mails sent in 2011 and...
Fahad HMay 1, 20121 min readEmail Marketers Better Prepare For Mobile Opens, New Study FindsThe majority of email messages will be read on mobile devices by the end of 2012, predicts email services firm Return Path. In a...
Fahad HApr 18, 20122 min readIAB & PwC: Online Ad Spending Resumed Pre-Recession Growth Rates In Record 2011Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010,...
Fahad HApr 13, 20121 min readMore Than 27 Percent Of Emails Are Opened On Mobile Devices (Report)According to a new report from marketing agency Knotice, more than 27 percent of emails were opened on a mobile device during the second...
Fahad HApr 5, 20122 min read77 Percent Of Us Want To Get Marketing Messages Via Email & There’s No Close Second PlaceThe data come from ExactTarget’s 2012 Channel Preference Survey — the 14th report in the company’s Subscribers, Fans and Followers...
