Budgeting For Email Marketing: How To Invest In The “Killer App”
Last week at the ExactTarget Connections Conference, I had that the opportunity to meet Forrester analyst Shar vanBoskirk. Like most in...
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Mobile Email Opens Hit 50%, iPad Drives Most Mobile Email Transactions [Report]
The Q2 Email Benchmark Study released by Experian Marketing Services this week is yet another indicator of consumers’ shifting their...
Gmail Tabs Get Most Positive Reaction By Young Millenials, But Half Check Promotions Less Than Once
According to a new study by marketing software firm StrongView (formerly StrongMail), half of young millenials (users aged 18 to 24)...
Study: 75% Of Smartphone Owners “Highly Likely” To Delete Emails They Can’t Read O
With the help of research firm Chadwick Martin Bailey, Constant Contact surveyed 1,497 smartphone owners to gain deeper insights into...
Infographic: What People Put Into Their Email Signatures
The email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an...
Email Marketing Metrics Study Identifies Top Performers & Sets Industry Benchmarks
Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S....
Survey: Small & Midsize Businesses Are Spending The Majority Of Their Marketing Budgets On Emai
Edge Research was commissioned by iContact, an email service provided by Vocus, to conduct an independent study surveying 601 email...
When Subscribers Stop Opening Emails
As you continue to send marketing emails over time, your list continues to grow, and your engagement metrics continue to drop. Over time,...
Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It
On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number...
Mobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013
That’s according to the latest bi-annual report from the digital marketing agency Knotice, which is based on a sampling of 500 million...
Email Marketing Equals Dollar Signs
Open and click-through rates are common metrics used to evaluate the success of email campaigns. But we all know that for retailers,...
Survey: 91 Percent Have Gone Into Stores Because Of Online Promotion
Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local...
Studies: As Mobile Email Usage Soars, Marketers Budget More For Email, Mobile And Social
Next year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today....
Survey: 49 Percent Of SMBs To Incorporate Mobile Into Marketing Efforts Next Year
A new survey sponsored by mobile lead-gen provider Pontiflex found that 49 percent of small businesses (SMBs) are “somewhat likely or...
Report: Mobile Now Driving 36 Percent Of All Email Opens
Reading email is one of the primary activities of smartphone owners. Indeed, several reports over the past year have indicated that more...
E-mail Open Rates Declining, Click-Through Rates Rising [Study]
The findings are included in Silverpop’s 2012 Email Marketing Metrics Benchmark Study, and include analysis of e-mails sent in 2011 and...
Email Marketers Better Prepare For Mobile Opens, New Study Finds
The majority of email messages will be read on mobile devices by the end of 2012, predicts email services firm Return Path. In a...
IAB & PwC: Online Ad Spending Resumed Pre-Recession Growth Rates In Record 2011
Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010,...
More Than 27 Percent Of Emails Are Opened On Mobile Devices (Report)
According to a new report from marketing agency Knotice, more than 27 percent of emails were opened on a mobile device during the second...
77 Percent Of Us Want To Get Marketing Messages Via Email & There’s No Close Second Place
The data come from ExactTarget’s 2012 Channel Preference Survey — the 14th report in the company’s Subscribers, Fans and Followers...
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