What’s Inside Consumers’ Inboxes & What That Means For Email Marketing
Ray Tomlinson sent the very first email in 1971 with a simple test message that said, “QWERTYUIOP.” Email has gone through many...
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Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention
According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The...
Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers �
Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better...
Report: 66 Percent Of Email Opens On Mobile, Mostly iOS Devices
Email marketing platform Movable Ink has released its Q3 “Consumer Device Preferences Report.” The report is focused on email engagement...
Study: Mobile Emails Resulting In More Orders, But Revenue Not Climbing Nearly As Fast
According to a recently released email benchmark study from Yesmail, consumers are making a lot more purchases from emails opened on a...
World Cup Disrupts Email Marketing Rates In Brazil & Mexico, But Almost No Impact On U.S.
After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed:...
Report: Climbing To 48%, Mobile Email Open Rates Nearly Overtake Desktop in 2013
Dividing its findings per the first half and second half of 2013, the Knotice Mobile Email Opens Report is based on a sampling of 500...
Study: Top Performing Email Marketers Earning 9.5% CTR, 6 Times Higher Than Median CTR
Analyzing marketing emails sent by 3,000 brands from 40 different countries during 2013, Silverpop reported on the mean and median...
Mobile Devices Drive 66 Percent Of Email Opens — Report
According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now...
Study: Many Brands Prematurely Stop Emailing Subscribers Who Are Still Active
Analyzing 300 million email messages sent by well-known brands to over 100 million consumers, the study found the brands leveraging a...
Report: Driven By EU Sales, iPhone Regains Share In Q1
data from Kantar Worldpanel ComTech, the iPhone has regained some market share with strong sales in Europe, Japan and Australia in the...
Infographic: Which Is The Most Effective Digital Marketing Channel
Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some...
Majority Of Shoppers Want Cross-Channel Personalization — Survey
MyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The...
Study: Keep Subject Lines At 6 To 10 Words Or Try A Song Lyric To Lift Email Open Rates
After analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science...
Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them
Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices,...
Study: What Makes You Click On A Headline?
The form of the headline for this article — a question headline with “self-referencing cues” (“you”) — is more likely to generate a click...
Listen Up Email Marketers: With 38% More Email Opens, Black Friday “Officially” Your Big
38 percent more email opens occurred on Black Friday compared to Cyber Monday’s email open rates. According to a post on the company’s...
Study Claims Marketers Shouldn’t Worry Over Gmail Tabs: 4 Months In & Not Much Has Change
Gmail rolled out its inbox tabs, and email marketing data provider Return Path claims not much has changed with reader rates since the...
Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones &
report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent...
Report: Online Shoppers More Likely To Respond To Free Shipping Offers Than Price Discounts
Retention Science discovered online shoppers are twice as likely to respond to free shipping offers versus price discounts. According to...
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