Fahad HFeb 4, 20154 min readWhat’s Inside Consumers’ Inboxes & What That Means For Email MarketingRay Tomlinson sent the very first email in 1971 with a simple test message that said, “QWERTYUIOP.” Email has gone through many...
Fahad HJan 28, 20151 min readMajority Of Emails Opened On Apple Devices, Android Users Pay More AttentionAccording to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The...
Fahad HJan 13, 20151 min readReport Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers �Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better...
Fahad HNov 19, 20141 min readReport: 66 Percent Of Email Opens On Mobile, Mostly iOS DevicesEmail marketing platform Movable Ink has released its Q3 “Consumer Device Preferences Report.” The report is focused on email engagement...
Fahad HAug 20, 20141 min readStudy: Mobile Emails Resulting In More Orders, But Revenue Not Climbing Nearly As FastAccording to a recently released email benchmark study from Yesmail, consumers are making a lot more purchases from emails opened on a...
Fahad HJul 10, 20142 min readWorld Cup Disrupts Email Marketing Rates In Brazil & Mexico, But Almost No Impact On U.S.After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed:...
Fahad HJun 12, 20142 min readReport: Climbing To 48%, Mobile Email Open Rates Nearly Overtake Desktop in 2013Dividing its findings per the first half and second half of 2013, the Knotice Mobile Email Opens Report is based on a sampling of 500...
Fahad HJun 11, 20141 min readStudy: Top Performing Email Marketers Earning 9.5% CTR, 6 Times Higher Than Median CTRAnalyzing marketing emails sent by 3,000 brands from 40 different countries during 2013, Silverpop reported on the mean and median...
Fahad HMay 9, 20141 min readMobile Devices Drive 66 Percent Of Email Opens — ReportAccording to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now...
Fahad HMay 6, 20141 min readStudy: Many Brands Prematurely Stop Emailing Subscribers Who Are Still ActiveAnalyzing 300 million email messages sent by well-known brands to over 100 million consumers, the study found the brands leveraging a...
Fahad HApr 28, 20142 min readReport: Driven By EU Sales, iPhone Regains Share In Q1data from Kantar Worldpanel ComTech, the iPhone has regained some market share with strong sales in Europe, Japan and Australia in the...
Fahad HApr 17, 20141 min readInfographic: Which Is The Most Effective Digital Marketing ChannelLooking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some...
Fahad HMar 25, 20141 min readMajority Of Shoppers Want Cross-Channel Personalization — SurveyMyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The...
Fahad HFeb 27, 20142 min readStudy: Keep Subject Lines At 6 To 10 Words Or Try A Song Lyric To Lift Email Open RatesAfter analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science...
Fahad HFeb 6, 20142 min readStudy: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use ThemExperian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices,...
Fahad HJan 14, 20142 min readStudy: What Makes You Click On A Headline?The form of the headline for this article — a question headline with “self-referencing cues” (“you”) — is more likely to generate a click...
Fahad HDec 5, 20131 min readListen Up Email Marketers: With 38% More Email Opens, Black Friday “Officially” Your Big38 percent more email opens occurred on Black Friday compared to Cyber Monday’s email open rates. According to a post on the company’s...
Fahad HNov 21, 20132 min readStudy Claims Marketers Shouldn’t Worry Over Gmail Tabs: 4 Months In & Not Much Has ChangeGmail rolled out its inbox tabs, and email marketing data provider Return Path claims not much has changed with reader rates since the...
Fahad HNov 1, 20132 min readReport: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones &report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent...
Fahad HOct 17, 20131 min readReport: Online Shoppers More Likely To Respond To Free Shipping Offers Than Price DiscountsRetention Science discovered online shoppers are twice as likely to respond to free shipping offers versus price discounts. According to...
