Ultimately, any judgment about measuring a digital advertising campaign’s success depends on how well it can advance the company’s goals...

Demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS)...

Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are...

Finding the right social media management software is a complicated process. How do you decide which one is right for your organization?...

Join our paid search and social ad experts as they explore the advantages of unifying your search and social ad strategies. We’ll discuss...

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand...

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this...

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing...

There has been explosive growth in the adoption of visual media to dramatically improve online user experience, resulting in higher...

You’re prepping for an important ad campaign, and you’ve got several different pieces of creative ready to go. With the help of your tech...

Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much...

“State of Digital Marketing Analytics in the Top 1000 Internet Retailers” reviews the use of core web analytics technologies and examines...

How much do marketing technology and operations professionals make? Is there a gender pay gap, and if so, where does it exist? How often...

You need more than just first-party party data to truly unlock your campaign’s potential. Combining first and third party data broadens...

Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the...

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic,...

Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read...

This report from Adthena reveals the extent to which Amazon has been capturing text ad click share in major retail categories. Featured...

This puts agencies in a great position to pitch services in the form of a bundled offer. Marketing automation and the right mix of agency...

However, the Google Shopping channel lends itself to accurate split testing only under certain conditions, and otherwise, the risk is...