Overview These days, search is often treated by marketing departments as old news — a mature, well-defined, even staid marketing channel...

For all the sophistication that search engine marketing (SEM) demands, it’s usually managed by generalists, not data scientists. And...

No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in...

We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has...

We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is...

More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached —...

One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY are affecting search engine...

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel...

No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing...

Lately, there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things,...

Whether people realize it or not, search is embedded in their daily activities; it’s on their mobile devices, cloud-connected game...

Bing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence...

Since Bing entered the search space just over six years ago, the landscape has transformed, technology has advanced, and the changes are...

At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way. It’s the...

The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call...

In previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted...

There are any number of reasons one might market to marketers! Perhaps you offer a symbiotic service and seek agency partners or...

In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing...

Research from Google has shown that the most common response to a mobile, local search is a phone call.  Advertisers have caught on,...

DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians...