Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...

No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...

Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad...

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization...

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering...

As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down....

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of...

We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase...

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive...

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the...

If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...

Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer...

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and...

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key...

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages...

According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs...

What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre?...