
Etch A Sketch Wins, Then Loses with Social Media
Eric Fehrnstrom, one of Mitt Romney’s senior advisors, talked to CNN’s “Starting Point” on Wednesday morning, stating that: “Everything...

How to Tell Your Brand Story through the New Facebook Timeline
We think the timeline format offers a great opportunity for brands and companies to tell their story in a more authentic, visually...

How to Tell Your Brand Story through the New Facebook Timeline
We think the timeline format offers a great opportunity for brands and companies to tell their story in a more authentic, visually...

How to Use Sound Reputation Management to Respond to Negative Feedback
Surprisingly, your first move is to do nothing. At least, not immediately. Never address comments when you’re angry. In the heat of the...

How to Use Sound Reputation Management to Respond to Negative Feedback
Surprisingly, your first move is to do nothing. At least, not immediately. Never address comments when you’re angry. In the heat of the...

Facebook Content Marketing Lessons from Large Brands
their geographic areas, and Facebook’s own moves into Places indicates that it sees a lot of opportunity there. While most marketers on...

Facebook Content Marketing Lessons from Large Brands
their geographic areas, and Facebook’s own moves into Places indicates that it sees a lot of opportunity there. While most marketers on...

New LinkedIn ‘Follow’ Button Ideal for B2B Content Marketers
Following the Leaders LinkedIn’s Mike Grishaver announced the network’s addition of a Follow Company button in a blog post Monday. He...

New LinkedIn ‘Follow’ Button Ideal for B2B Content Marketers
Following the Leaders LinkedIn’s Mike Grishaver announced the network’s addition of a Follow Company button in a blog post Monday. He...

7 Social Media-Inspired Content Marketing Lessons
Here are seven content marketing lessons I gathered from New York City’s Social Media Week 2012. 1. Know who your audience is on social...

7 Social Media-Inspired Content Marketing Lessons
Here are seven content marketing lessons I gathered from New York City’s Social Media Week 2012. 1. Know who your audience is on social...

Content Marketing vs. Social Media Marketing: What’s the Difference?
Indeed, content marketing heavily involves social media. And, of course, in social media, marketers use content to get their messages...

Content Marketing vs. Social Media Marketing: What’s the Difference?
Indeed, content marketing heavily involves social media. And, of course, in social media, marketers use content to get their messages...

Tweak By Google Signals Content is King
Photo Credit: Annette Shaff / Shutterstock.com A symbol of things to come? An opening shot in a new war between two giants? I’m talking...

Tweak By Google Signals Content is King
Photo Credit: Annette Shaff / Shutterstock.com A symbol of things to come? An opening shot in a new war between two giants? I’m talking...

Content Marketing Tactics Now Critical to All Businesses [INFOGRAPHIC]
I bumped into my good friend Chris Baggott from Compendium yesterday at the Online Marketing Summit. Every conference we run into each...

Content Marketing Tactics Now Critical to All Businesses [INFOGRAPHIC]
I bumped into my good friend Chris Baggott from Compendium yesterday at the Online Marketing Summit. Every conference we run into each...

Brand Storytelling Lessons You Can Steal from Hollywood
Over the years content marketers have found the inspiration for this task in some unlikely places, including at the corner of Hollywood...

Brand Storytelling Lessons You Can Steal from Hollywood
Over the years content marketers have found the inspiration for this task in some unlikely places, including at the corner of Hollywood...























