Facebook today announced buying, video and targeting enhancements to its mobile app advertising program. Starting this week, advertisers...

Twitter announced today that it is giving users a simpler way to report harassment or other abusive behavior on its network. In changes...

Sure, you can put a cart before a horse — but why would you? People have been using horses to pull carts for a few thousand years now....

Need more evidence that Facebook video is red hot? Now even a media outlet with more than 9 million daily viewers is jumping on the...

Black Friday’s importance for retail success might be waning — what with the National Retail Federation announcing an 11% drop in sales...

As consumers flood big brand retailers today searching for Black Friday deals, many small businesses are hitting their social pages to...

The practice of paying online influencers to promote products got a warning today when an advertising watchdog agency in the United...

Twitter is about to get more up close and personal with your mobile device. The social network signaled today that it will start...

With a user base of one-third of the Internet-connected world, Facebook’s place as the largest social media platform remains...

Ask Mark anything … again. Facebook announced today that it will hold another public Q&A session with CEO Mark Zuckerberg on Dec. 11 at...

Twitter is adding another feature to its fledgling e-commerce stable, today introducing Twitter Offers, which will enable advertisers to...

You can buy a Coke at a Denny’s restaurant, but otherwise, the two brands would seem to have little in common. However, at SMX Social...

One of the hot topics at SMX Social Media Marketing this year was how marketers can get into the Facebook News Feed, given that the...

Livefyre today announced the launch of a new content aggregation and publishing tool for websites, mobile apps and other digital...

Twitter enhanced its back-channel discussion options today, enabling users to share and discuss tweets via direct message. Now people...

According to Facebook, the number of videos posted by SMBs has nearly tripled since last year, with the number of companies posting...

Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube,...

Marketers looking to build stronger connections with consumers typically turn to social media industry leaders Facebook and Twitter for...

Salesforce announced today that has fully integrated its Swiss Army knife of a social media tool into its suite of enterprise marketing,...

As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media...