
Old Spice Uses #NatureFacts Hashtag For Nature-Themed Fresher Collection Campaign
Earlier this month, Old Spice launched a campaign to promote its new line of nature-themed body spray and deodorant called Fresher...

Taco Bell Delivers Saucy Valentine’s Campaign Via Snapchat
Need a creative Valentine idea? Taco Bell has you covered. At least if you are a Snapchatter. If you aren’t and need a explainer, we’ve...

2015 Hashtag Bowl Winners: Congrats To Facebook, McDonald’s & Bonobos
The dust has settled on our 4th annual Hashtag Bowl, and it’s time to announce this year’s winners. Winners, with an “s”? Yes. As always,...

Google Helpouts Joins Google Answers, Knol In The Deadpool
Google Helpouts, the company’s virtual advice and learning program, built on Hangouts, is heading to the deadpool. It was launched in...

Buffer Upgrades Analytics To Help You Sort Out Social
Sometimes, you just want simple answers to simple questions. What’s working with my social media efforts? What isn’t? Buffer, the popular...

Expedia Wants You to #GetARoom For Valentine’s Day
Sometimes it’s sweet. Sometimes it’s annoying. And other times it’s downright cringe-inducing. Yes, those public displays of affection...

Report: Pinterest Is Working On A “Buy” Button
Pinterest, already the most commercial of major social networks, is planning to introduce a “Buy” button as soon as this year, according...

A Complete Guide To Twitter Promoted Video Ads
Twitter recently announced the broader launch of Promoted Video, their in-stream video advertising product. It’s been in beta with select...

6 Top Takeaways From Twitter CEO Dick Costolo’s Goldman Sachs Q&A
Twitter CEO Dick Costolo continued his state-of-the-Twitter-union-is-strong tour last night, sitting for a live-streamed Q&A interview at...

Twitter Acquires Niche, A Link Between Brands & Video Creators
Here’s another sign that Twitter doesn’t consider video merely a niche. Today the company announced that it has reached an agreement to...

Facebook Reportedly Pitching Cinemagraphs To Advertisers
Facebook is hoping to create more stop and stare moments for advertising in the News Feed. AdWeek reported today that the social network...

Degree Men To Use Twitter Card Poll To Determine Shots In Game Of HORSE Between NBA All-Stars
This Saturday before the NBA All-Star game, Degree Men will host a televised game of HORSE between Golden State Warriors’ Stephen Curry...

Facebook’s Mobile Numbers Soar After Dark Social Cleanup
This just in: Facebook is a bigger traffic referrer than you thought. New data from Bitly, the web’s leading URL shortener, shows that...

Target Goes All Out On Social Media With #MoreMusic For Imagine Dragons Live Ad Concert During Gramm
Last night during the Grammys, Target aired a 4 minute commercial but it did things a bit differently. First, the ad was live. Second,...

NowThis Shutters Website To Deliver Exclusively Via Social Media
Video news publisher NowThis has gone all-in on social media. Today it stripped its website of all content except for links to all the...

YouTube Says It’s Still The One For Super Bowl Ads
YouTube wants to make it perfectly clear; it’s still the place to go to watch re-runs of Super Bowl commercials. Facebook has elbowed...

Gap Launches #SpringIsWeird ‘Micro-Series’ On Instagram
To introduce its new Spring fashions, clothing retailer GAP has launched a “micro-series” developed specifically for Instagram, which...

Beyond Likes, Shares & Retweets: More Advanced Uses Of Social Data
A much-ballyhooed Gallup study uncovered some ugly “truths” about social media, including a reputed inability to influence purchasing...

Forget User Growth, Look At Twitter’s Record Earnings
Wall Street often fixates on Twitter’s slowing growth in monthly users — and today Twitter reported that its user base has never grown...