WhatsApp ads are coming: Will advertisers start buying?
In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a...
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The disastrous consequences of measuring engagement
Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...
Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...
Here’s what Facebook says about ads and targeting on Portal
As Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...
Snapchat integrates with Comscore to measure Discover channel traffic
Snapchat is partnering with Comscore to allow the firm to measure publisher reach for their Discover channels, the companies announced...
LinkedIn reorients Campaign Manager with objective-based campaign workflow
LinkedIn Campaign Manager’s ad preview feature. LinkedIn updated the reporting interface for its Campaign Manager in July. Now, it’s...
Pinterest names Andréa Mallard as the company’s first CMO
Pinterest has hired its first CMO. Formerly CMO at Gap Inc.’s Athleta stores, Andréa Mallard now oversees Pinterest’s global marketing...
Facebook launches holiday pop-up stores in Macy’s to promote digital-native SMBs
Open through February 2019. The stores are located in The Market area of Macy’s in the following cities: New York, San Francisco,...
Instagram reportedly testing new promoted Stories ad option for business accounts
Instagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to...
Instagram now lets users add IGTV video ‘previews’ to Stories
Soon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview”...
Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics
New Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite....
Instagram introduces new hashtag search API for businesses
Instagram rolled out a new hashtag search API on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day...
Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad
A Promoted Carousel ad for Cheerios. Pinterest rolled out a new ad format on Thursday, introducing Promoted Carousel ads that allow...
Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...
Snap executive team gets two new chiefs: a chief business officer and chief strategy officer
Snap CEO Evan Spiegel announced two new chief executives in an email to employees on October 24. Jeremi Gorman has been hired to serve as...
Advertisers can now use CPM bidding to buy Quora ads
Quora has added impression-based bidding to its ad platform. Quora advertisers can now use CPM (cost per thousand impressions) bidding to...
Despite 280-character expansion, short Tweets are still the norm
Since doubling character limits for Tweets to 280 characters a year ago, Twitter says people are still keeping their Tweets short and...
LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager....
Vimeo integrates with LinkedIn to enable video publishing to company pages
Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature....
Latest version of Facebook’s Marketing API gives details on why ads fail to run
Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why...
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