Fahad HNov 12, 20184 min readWhatsApp ads are coming: Will advertisers start buying?In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a...
Fahad HNov 12, 20184 min readThe disastrous consequences of measuring engagementBrad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...
Fahad HNov 9, 20182 min readTop retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook adsSource: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...
Fahad HNov 8, 20183 min readHere’s what Facebook says about ads and targeting on PortalAs Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...
Fahad HNov 7, 20182 min readSnapchat integrates with Comscore to measure Discover channel trafficSnapchat is partnering with Comscore to allow the firm to measure publisher reach for their Discover channels, the companies announced...
Fahad HNov 6, 20182 min readLinkedIn reorients Campaign Manager with objective-based campaign workflowLinkedIn Campaign Manager’s ad preview feature. LinkedIn updated the reporting interface for its Campaign Manager in July. Now, it’s...
Fahad HNov 5, 20182 min readPinterest names Andréa Mallard as the company’s first CMOPinterest has hired its first CMO. Formerly CMO at Gap Inc.’s Athleta stores, Andréa Mallard now oversees Pinterest’s global marketing...
Fahad HNov 5, 20182 min readFacebook launches holiday pop-up stores in Macy’s to promote digital-native SMBsOpen through February 2019. The stores are located in The Market area of Macy’s in the following cities: New York, San Francisco,...
Fahad HNov 2, 20181 min readInstagram reportedly testing new promoted Stories ad option for business accountsInstagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to...
Fahad HNov 2, 20182 min readInstagram now lets users add IGTV video ‘previews’ to StoriesSoon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview”...
Fahad HNov 2, 20182 min readFacebook begins rolling out analytics for Instagram accounts & expanded Page analyticsNew Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite....
Fahad HNov 1, 20182 min readInstagram introduces new hashtag search API for businessesInstagram rolled out a new hashtag search API on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day...
Fahad HNov 1, 20182 min readPinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single adA Promoted Carousel ad for Cheerios. Pinterest rolled out a new ad format on Thursday, introducing Promoted Carousel ads that allow...
Fahad HNov 1, 20182 min readAgencies must now confirm client relationships before enabling Facebook Pixel and event setsFacebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...
Fahad HOct 31, 20182 min readSnap executive team gets two new chiefs: a chief business officer and chief strategy officerSnap CEO Evan Spiegel announced two new chief executives in an email to employees on October 24. Jeremi Gorman has been hired to serve as...
Fahad HOct 30, 20181 min readAdvertisers can now use CPM bidding to buy Quora adsQuora has added impression-based bidding to its ad platform. Quora advertisers can now use CPM (cost per thousand impressions) bidding to...
Fahad HOct 30, 20182 min readDespite 280-character expansion, short Tweets are still the normSince doubling character limits for Tweets to 280 characters a year ago, Twitter says people are still keeping their Tweets short and...
Fahad HOct 29, 20182 min readLinkedIn Sponsored Content can now be tracked via Google Campaign ManagerLinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager....
Fahad HOct 29, 20182 min readVimeo integrates with LinkedIn to enable video publishing to company pagesMarketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature....
Fahad HOct 25, 20182 min readLatest version of Facebook’s Marketing API gives details on why ads fail to runFacebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why...
